What is Influencer Marketing?

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When we are buying something the first time, we seek some kind of assurance that we are buying the right product or service.

We look up to those, with experience and knowledge about that product, for advice. This is where influencers come in.

Influencer Marketing Definition
To simply put, Influencers are the people who have a huge following on social media.

These social media influencers have the ability to convince and/or influence jordan telemarketing data
their followers to buy a given product or service, and become loyal customers, hence it’s called Influencer Marketing.

You would often see a top athlete or sportsperson endorsing a health food or a food supplement?

You would also frequently come across supremely fit celebrities giving lessons in Yoga, Zumba or Pilates; or those with a perfect figure, endorsing a pair of jeans or a dress.

You would also have heard about several top celebrity beauticians, with thousands of YouTube followers.

That’s what is Influencer Marketing, and this phenomenon has seen continued success and huge growth for Influencer Marketing in recent years.

Influencer Marketing has been seen to drive 11 times more ROI than traditional online marketing according to Invespcro.

Social media influencers could be used as brand ambassadors, she may be asked for product reviews or mention the brand in her social media posts.

Three key benefits of using Influencer Marketing campaigns would be –

you get good and focused content,
your credibility goes up and,
your brand gets exposure in the influencer’s and her followers’ entire networks