If you've made it this far, you're certainly convinced that inbound is the best option for boosting your company's good results.
Read also: Inbound Marketing Examples: Boost Your Sales With These Tips
As you have already seen in our last topic, some basic tips for implementing inbound in your business.
However, if you want to go deeper and prepare actions that guarantee highly expressive results, follow the steps below:
Step 1: Understand your audience
An SQL (Sales Qualified Lead) is considered the most likely to convert into a customer compared to other leads.
This qualification is based on a pre-agreed definition and criteria. This includes the type of web pages this lead visited, what they downloaded, and how they engaged with the content your company offers.
Because SQLs set a high benchmark, it’s crucial to reach the uruguay mobile database right audience. Different people respond to content in different ways.
Therefore, defining who your company is targeting is what will allow you to adapt your content plans accordingly.
Therefore, it is important to define your ideal customer profile . After all, the information that makes up this profile will be the guide for:
Define the main actions
Choosing the channels to target your campaigns
Guide the tone of the speech used
Determine the budget for each action
Step 2: Analyze your sales funnel
The sales funnel is the path your lead takes from their first contact with your brand to conversion.
Learn more: Y-shaped Sales Funnel: Inbound and Outbound together to sell more
Each stage corresponds to different need states, from initial exposure and discovery to conversion and loyalty.