The paid traffic market is constantly growing, as is the delivery sector. With the constant search for more profitable ways to increase sales and reduce dependence on platforms like iFood, many companies are adopting innovative digital marketing strategies.
For the past four years, I, Marcos Dellamarque , have been working exclusively with delivery businesses in Brazil. During this time, we have developed and adapted the world's most effective strategy for the Brazilian delivery market: Triple Stacking.
This innovative methodology aims to empower restaurants by offering a robust and adaptable solution that breaks the chains of dependence on marketplaces.
Let's explore how paid traffic, combined with Triple Stacking, can revolutionize your delivery business, bringing autonomy, control and sustainable growth.
Triple stacking for delivery
Index
Growth and Loss of Control
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Changing Digital Advertising Landscape
The Triple Stacking Strategy
Setting Expectations
Acquisition: Attracting New Customers
Chase: The Most Known Wins the Best
Offer: Converting Interested People into Loyal Customers
Conclusion
Growth and Loss of Control
The growth of the delivery sector in Brazil is undeniable, espec mexico phone number data ially after the COVID-19 pandemic, which accelerated the adoption of delivery services. During this period, iFood managed to position itself very well in the market, offering a convenient platform for restaurants to reach a larger audience.
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Test for 10 days
Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
However, this convenience came at a price. Many delivery service owners ended up becoming dependent on iFood, losing control over crucial aspects of their business, such as profit margins, decision-making autonomy, and direct relationships with customers. The high commissions and restrictions imposed by the platform left many entrepreneurs feeling trapped in a cycle of dependence.
Changing Digital Advertising Landscape
In the past, simply driving traffic to a digital menu page worked well. However, ad costs are continually rising due to the growing number of advertisers and the diversification of social networks. Previously, most ads were concentrated on Instagram and Facebook, but now, platforms like TikTok are competing for users’ attention, further fragmenting the audience.
The Triple Stacking Strategy
With these challenges in mind, Triple Stacking stands out as a strategy that focuses on obtaining qualified contacts, especially those who are within your delivery region and show interest in your products. The great advantage of this approach is that it takes these contacts directly to WhatsApp, using the Web Menu with a trigger that facilitates communication with these people.