The importance of social media in delivery marketing
Posted: Tue Dec 24, 2024 5:53 am
There’s no denying that social media has become a true ally for those who work in delivery. After all, with so many competitors in the market, standing out and getting customers’ attention without using social media is no easy task.
That's why knowing how to work on marketing within social networks is so important. Through these networks, you can not only increase sales, but also create a relationship of trust with your customers.
In today’s article, we’ll give you tips on how to market your delivery service on social media and which metrics you need to track to ensure real results! Read until the end so you don’t miss any tips.
Index
Step by step guide to marketing for delivery on social media
1. Choose the social network to invest in
Centralize and automate your delivery service, managing all your orders with Cardápio Web
2. Create content that sparks desire
3. Use stories and reels to your advantage
4. Invest in user-generated content
5. Invest in targeted ads
6. Monitor and adjust your strategy
5 Metrics you need to know to get better results on your delivery service's social media
Conclusion
Step by step guide to marketing for delivery on social media
1. Choose the social network to invest in
There are a wide variety of social networks nowadays, such as Instagram, WhatsApp, Facebook, TikTok, YouTube and even LinkedIn.
Therefore, depending on the size of your operation and whether or not you have a marketing team to produce content, it is worth identifying which social networks make the most sense to invest in.
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Test for 10 days
Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
This may depend on the audience you want to reach. If your delivery is focused on a younger audience, it may make sense to invest in producing viral videos for TikTok. Otherwise, it may be better to focus on strategies for Instagram and Facebook, which are more widely used networks.
2. Create content that sparks desire
Delivery marketing is basically about selling an experience before the lebanon phone number data customer even places the order.
Therefore, well-produced photos and short, engaging videos, showing irresistible dishes, can make all the difference.
A simple trick is to use natural lighting to highlight the dishes or even invest in “making of” videos to show how the meals are prepared. This humanizes the brand and creates a closer relationship with the public.
3. Use stories and reels to your advantage
Tools like stories and reels are great for generating quick and dynamic engagement. In addition to being easy to produce, they appear more frequently in users’ feeds.
Show a day in the kitchen, share flash sales or even a special discount on the dish of the day for your followers. The more active you are in stories and reels, the greater the chance that your audience will remember you when choosing delivery.
4. Invest in user-generated content
One of the most effective ways to win new customers is through real testimonials and photos sent by consumers themselves.
So, encourage customers to post photos of the dishes they ordered, tagging your business. In addition to generating social proof, this creates an organic connection with the public.
A good idea is to promote raffles or discounts for those who share the most. This type of strategy not only increases the brand's reach but also strengthens its reputation.
Want to know more about this? Read also: UGC for delivery: learn how to apply this technique in your establishment
That's why knowing how to work on marketing within social networks is so important. Through these networks, you can not only increase sales, but also create a relationship of trust with your customers.
In today’s article, we’ll give you tips on how to market your delivery service on social media and which metrics you need to track to ensure real results! Read until the end so you don’t miss any tips.
Index
Step by step guide to marketing for delivery on social media
1. Choose the social network to invest in
Centralize and automate your delivery service, managing all your orders with Cardápio Web
2. Create content that sparks desire
3. Use stories and reels to your advantage
4. Invest in user-generated content
5. Invest in targeted ads
6. Monitor and adjust your strategy
5 Metrics you need to know to get better results on your delivery service's social media
Conclusion
Step by step guide to marketing for delivery on social media
1. Choose the social network to invest in
There are a wide variety of social networks nowadays, such as Instagram, WhatsApp, Facebook, TikTok, YouTube and even LinkedIn.
Therefore, depending on the size of your operation and whether or not you have a marketing team to produce content, it is worth identifying which social networks make the most sense to invest in.
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Test for 10 days
Name
Name
Enterprise
Enterprise
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
This may depend on the audience you want to reach. If your delivery is focused on a younger audience, it may make sense to invest in producing viral videos for TikTok. Otherwise, it may be better to focus on strategies for Instagram and Facebook, which are more widely used networks.
2. Create content that sparks desire
Delivery marketing is basically about selling an experience before the lebanon phone number data customer even places the order.
Therefore, well-produced photos and short, engaging videos, showing irresistible dishes, can make all the difference.
A simple trick is to use natural lighting to highlight the dishes or even invest in “making of” videos to show how the meals are prepared. This humanizes the brand and creates a closer relationship with the public.
3. Use stories and reels to your advantage
Tools like stories and reels are great for generating quick and dynamic engagement. In addition to being easy to produce, they appear more frequently in users’ feeds.
Show a day in the kitchen, share flash sales or even a special discount on the dish of the day for your followers. The more active you are in stories and reels, the greater the chance that your audience will remember you when choosing delivery.
4. Invest in user-generated content
One of the most effective ways to win new customers is through real testimonials and photos sent by consumers themselves.
So, encourage customers to post photos of the dishes they ordered, tagging your business. In addition to generating social proof, this creates an organic connection with the public.
A good idea is to promote raffles or discounts for those who share the most. This type of strategy not only increases the brand's reach but also strengthens its reputation.
Want to know more about this? Read also: UGC for delivery: learn how to apply this technique in your establishment