Bonne Maman: The holiday countdown is on
Posted: Wed Feb 19, 2025 10:46 am
Even at the time of this article’s publishing in October, Walmart is already being recognized for its holiday shopping deals by major news outlets. We look forward to continuing to see how their holiday momentum builds in the coming weeks and tuning in for winter holiday episodes of their live series.
The play: It seems everyone in the social industry is talking about “serialized, ownable” content, but it’s not always clear how to deliver it. Walmart’s live content is the perfect example of how to execute a recurring, must-see-TV series that feels authentic, even when adapted for seasonal marketing or trends.
French brand Bonne Maman specializes in jams, marmalades and desserts that senegal mobile database taste like the je ne sais quoi of homemade goodness.
Just like their products, Bonne Maman’s new 2024 advent calendar is made with love. The sweet twist on the classic Christmas tradition features beautiful artwork and flavors only available during the holiday season.
On social, the brand promoted the calendar’s release in multiple forms. While one Reel demonstrated opening up the calendar and finding the daily jam, another showed the calendar being wrapped like a luxury gift. Because the calendar is so popular, Bonne Maman created an Advent Story highlight for their Instagram presence where consumers can access the shoppable link.
The play: It seems everyone in the social industry is talking about “serialized, ownable” content, but it’s not always clear how to deliver it. Walmart’s live content is the perfect example of how to execute a recurring, must-see-TV series that feels authentic, even when adapted for seasonal marketing or trends.
French brand Bonne Maman specializes in jams, marmalades and desserts that senegal mobile database taste like the je ne sais quoi of homemade goodness.
Just like their products, Bonne Maman’s new 2024 advent calendar is made with love. The sweet twist on the classic Christmas tradition features beautiful artwork and flavors only available during the holiday season.
On social, the brand promoted the calendar’s release in multiple forms. While one Reel demonstrated opening up the calendar and finding the daily jam, another showed the calendar being wrapped like a luxury gift. Because the calendar is so popular, Bonne Maman created an Advent Story highlight for their Instagram presence where consumers can access the shoppable link.