Preview of Sprout's Employee Advocacy's Add a Story feature
Posted: Wed Feb 19, 2025 10:36 am
Increase employee participation with curated, personalized content
According to Sprout’s Employee Advocacy Report, 72% of engaged users post about their company if the content is written for them. Sprout’s pre-approved message ideas give your employees a starting point that helps them stay on-brand, while having the freedom to edit their voice and choose their preferred social network.
Employees can also customize their feeds by following topics relevant to their roles and suggest content for others to share. This encourages adoption by creating a tailored experience for employees.
Preview of Employee Advocacy's Share a Story Message Ideas
West Monroe, a digital services firm, was able to use these features alongside russia mobile database executive support to scale their employee advocacy program to 400 active users and 10,863 shares in the first six months.
Increase social ROI
Per The 2022 Sprout Social Index™, more than 1,000 marketers revealed employee advocacy helped them drive more qualified leads, establish thought leadership and create new networking opportunities.
Advertising success platform Simpli.fi used Sprout to leverage employee networks for these very reasons. “Our potential reach from the sales department alone is at almost a million unique users because everyone has such large networks online,” noted Spencer Traverm, Director of Content at Simplifi.
With Sprout’s employee advocacy program, the company was able to align its brand transformation with a new social media strategy and overcome resource limitations, earning them almost $90,000 in estimated earned media value.
According to Sprout’s Employee Advocacy Report, 72% of engaged users post about their company if the content is written for them. Sprout’s pre-approved message ideas give your employees a starting point that helps them stay on-brand, while having the freedom to edit their voice and choose their preferred social network.
Employees can also customize their feeds by following topics relevant to their roles and suggest content for others to share. This encourages adoption by creating a tailored experience for employees.
Preview of Employee Advocacy's Share a Story Message Ideas
West Monroe, a digital services firm, was able to use these features alongside russia mobile database executive support to scale their employee advocacy program to 400 active users and 10,863 shares in the first six months.
Increase social ROI
Per The 2022 Sprout Social Index™, more than 1,000 marketers revealed employee advocacy helped them drive more qualified leads, establish thought leadership and create new networking opportunities.
Advertising success platform Simpli.fi used Sprout to leverage employee networks for these very reasons. “Our potential reach from the sales department alone is at almost a million unique users because everyone has such large networks online,” noted Spencer Traverm, Director of Content at Simplifi.
With Sprout’s employee advocacy program, the company was able to align its brand transformation with a new social media strategy and overcome resource limitations, earning them almost $90,000 in estimated earned media value.