Social media is a powerful tool

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Even the best lead nurturing strategy needs the help of social media platforms like Facebook, Telegram, Twitter or Instagram. These are the places where potential customers like to hang out, discuss products and look for new companies to do business with.

You should make sure that the lead nurturing list of contact number popups you use easily integrate with all popular social media platforms. This will give you access to a wide pool of potential customers and allow them to interact with you in a comfortable environment.

7. Use lead scoring
Get into the habit of periodically ranking potential customers based on their perceived importance to your business. Lead scoring is a type of lead nurturing that will allow you to focus your resources on leads that will bring real value to your business.

8. Keep marketing and sales teams working closely together
Handing off leads from the marketing team to the sales team must happen smoothly and quickly to avoid losing a customer who is on the verge of making a purchase. Lead nurturing strategies allow for ongoing communication between all team members so that everyone is aware of the progress of lead development.