The next emerging trend in HIS is to use Web 2.0 technologies, such as Facebook, Twitter, Myspace, Friendster, Linkedln, etc. have grown rapidly facilitating peer-to-peer collaboration, ease of participation, and ease of networking. The use of Web 2.0 in HIS system is equivalent to bringing patient expectation aligned with fashion of ICT in actual healthcare services. It offers new outlook either from patient or healthcare organisation, and how they structure inter-relation between three distinct domains of objects; customer’ s expectation, advancement of ICT , and healthcare services. Web 2.0 affects healthcare business processes like relationship between patients and healthcare providers as it is about engaging relationships, sharing experience and information, and collaboration.
Web 2.0 technologies has brought a possibility finland code number to extend the service of HIS by enabling patients, patient’s families, and community at large to participate more actively in the process of health promotion and education through social networking process. We proposes integrated HIS which includes holistic approach of personal habit, physical activities, spiritual and emotional activities, and social support as well as social networks to be part of the systems. It is significant to improve customer satisfaction and health literacy in healthcare service in order to accommodate components and features of social networking capabilities, empowering patients, and availability of online health educator.
As a business, healthcare organisation stands in need of the same standards of customer service as other industries or business organisations. The fact that customer service expectations in a healthcare organisation are high poses a serious challenge for healthcare providers as they have to make an exceptional impression on every customer. In the competitive commercial healthcare market, poor service leads customers to switch healthcare providers because poor service indicates inefficiency, higher cost and lower quality of care. Health care providers have to become “empathy engines,” that are transforming their organisations to allow frontline employees to focus on patient problems and innovate. This applies to hospitals, clinics, payers, vendors and pharmacy chains as well.