Seminars once a mainstream BtoB marketing measure
Posted: Mon Dec 23, 2024 10:44 am
B2B businesses were also disrupted in face-to-face sales, and many companies struggled, but an increasing number of companies are switching to online sales and exploring and putting into practice new styles of sales activities.
Difficult to hold in person, and some companies have responded by turning to webinar formats in early 2020. Webinars were started
by companies feeling their way around, with many of the potential viewers attending being viewers, but
each company actively began to send and collect information on how to maintain business activities under this state of emergency.
Online meetings and webinars
Reference: Google Trends
The shift to online sales has also brought benefits such as reducing number data travel time and costs, and making it easier to schedule appointments. The impact of the pandemic has been an opportunity to restructure B2B marketing, such as by making more efficient use of resources and improving the accuracy of presentation content.
B2B Marketing Trends for 2023
In 2023, the pandemic is calming down, and offline events such as exhibitions are being held more frequently. I'm sure there are many salespeople who are excited and excited to finally be able to meet customers face to face.
However, not all of the changes in corporate activities or prospective customers' considerations and purchasing behavior over the past two years will go back to the way they were before. With the hybrid model of online and offline taking root, it could be said that BtoB marketing is once again facing a new phase.
Difficult to hold in person, and some companies have responded by turning to webinar formats in early 2020. Webinars were started
by companies feeling their way around, with many of the potential viewers attending being viewers, but
each company actively began to send and collect information on how to maintain business activities under this state of emergency.
Online meetings and webinars
Reference: Google Trends
The shift to online sales has also brought benefits such as reducing number data travel time and costs, and making it easier to schedule appointments. The impact of the pandemic has been an opportunity to restructure B2B marketing, such as by making more efficient use of resources and improving the accuracy of presentation content.
B2B Marketing Trends for 2023
In 2023, the pandemic is calming down, and offline events such as exhibitions are being held more frequently. I'm sure there are many salespeople who are excited and excited to finally be able to meet customers face to face.
However, not all of the changes in corporate activities or prospective customers' considerations and purchasing behavior over the past two years will go back to the way they were before. With the hybrid model of online and offline taking root, it could be said that BtoB marketing is once again facing a new phase.