The importance of "job satisfaction" in recruitment branding

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Promoting "work satisfaction" when recruiting new graduates has become an important strategy for increasing a company's competitiveness. This is because, as the values ​​and outlook on employment of Generation Z change, there is a growing tendency to place importance not only on simple treatment but also on the meaning of work and opportunities for growth. Here, we will explain in detail why "work satisfaction" is attracting attention in new graduate recruitment, its definition and specific elements, and the benefits of promoting "work satisfaction" in recruitment branding.

1-1. Why "work satisfaction" is attracting attention in new graduate recruitment
The background to the focus on "work satisfaction" in new graduate recruitment is largely influenced by the values ​​and views on employment of Generation Z. Generation Z tends to value not only salary and benefits, but also opportunities for self-development and social contribution. When choosing a place of employment, they place the greatest importance on "whether there are many opportunities to improve skills and grow and increase market value." In particular, students in the lower grades are more russia whatsapp number data interested in social contribution and efforts toward the SDGs, and as they get older, they tend to place more importance on their own career advancement. There are also differences between men and women, with men tending to place more importance on salary and workplace atmosphere, and women on the appeal of the job and social responsibility. In response to these changes in values, companies will be successful in recruiting new graduates by not only providing good treatment, but also providing an environment and growth opportunities that make them feel "work satisfaction," and effectively appealing to them. Recruitment branding centered on "work satisfaction" has become an important strategy to gain the sympathy of Generation Z.


1-2. Definition of "work satisfaction" and specific elements that new graduates seek
"Job satisfaction" refers to a sense of fulfillment and satisfaction from one's work. This "job satisfaction" is a particularly important element in recruiting new graduates. The main reason for new graduates leaving their jobs is "because the work did not suit me." This indicates a state of low satisfaction and satisfaction with the work. Specific elements of "job satisfaction" that new graduates look for include the following:
1. Empathy and satisfaction with the work content
2. Consistency of values ​​with the company's philosophy
3. Fair evaluation and appropriate compensation
4. Creation of an environment that supports growth
5. Open work environment
6. Realization of work-life balance
By satisfying these elements, new graduates will feel "job satisfaction" in their work, which will increase the likelihood of them staying with the company for a long time. It is important for companies to concretely indicate these elements and reflect them in their recruitment activities.