of implementation and review,
Posted: Mon Dec 23, 2024 10:22 am
according to the industry; According to the geographical distribution, it can be divided into different domestic regions and foreign markets; according to the customer stage, it can be divided into intention, new signing, contract signing and renewal customers. Customer needs at each stage are also different. Focusing is a wise choice when resources are limited. After a period of exploration, we finally determined our strategic direction. In the first stage, we tried to shift from small and medium-sized enterprises to serving large customers, hoping to achieve profitability by increasing the unit price per customer. We selected a benchmark enterprise in each industry to iterate products around their needs, hoping that standardized products can meet the needs of more small and medium-sized enterprises in the same industry.
However, after half a year benchmark customers did not meet japan code phone number expectations mainly for the following reasons: User mentality. We are positioned as a service provider for small and medium-sized enterprises in the minds of users. It is not easy to change this image; Management mechanisms and concepts. Even enterprises of similar size and stage in the same industry may have significantly different needs due to differences in management mechanisms and concepts; Input-output ratio. Our half-year efforts only met the needs of one large customer, and these needs were not adopted by other companies in the same industry.
In the second phase, we return to the small and medium-sized enterprise customer base and focus on industries with key growth potential such as emerging Internet, manufacturing, medical and pharmaceuticals, etc. During demand planning, we focus on the needs of target customer groups and strategically abandon global general needs and the needs of non-target customer groups. Also prioritize the needs of target customer groups when communicating with sales, customer success, and implementation teams on demand scheduling. Through these measures we have taken a critical step towards building a systemic solution, although there is still a long way to go.
However, after half a year benchmark customers did not meet japan code phone number expectations mainly for the following reasons: User mentality. We are positioned as a service provider for small and medium-sized enterprises in the minds of users. It is not easy to change this image; Management mechanisms and concepts. Even enterprises of similar size and stage in the same industry may have significantly different needs due to differences in management mechanisms and concepts; Input-output ratio. Our half-year efforts only met the needs of one large customer, and these needs were not adopted by other companies in the same industry.
In the second phase, we return to the small and medium-sized enterprise customer base and focus on industries with key growth potential such as emerging Internet, manufacturing, medical and pharmaceuticals, etc. During demand planning, we focus on the needs of target customer groups and strategically abandon global general needs and the needs of non-target customer groups. Also prioritize the needs of target customer groups when communicating with sales, customer success, and implementation teams on demand scheduling. Through these measures we have taken a critical step towards building a systemic solution, although there is still a long way to go.