Ultimately, these are predictions regarding

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This means two things: DA and PA can never be an exact measure, and you have to use your SEO sense to know when to bet on a keyword or not.

The algorithm that measures DA takes into account more than 40 factors that do not take into account content, for example, on-page.

And Google, nobody really knows what the hell it evaluates, other than what is public.

How can you compete?

With the rest of the factors that Moz does not evaluate.

Page authority vs domain authority, differences?
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Few, actually.

This is what the creators of these metrics tell us (although in the video you can learn when to use one or the other):

Whereas Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains. The metrics are, however, calculated using the same methodology — so in many ways, email list singapore they're more alike than they are different.


ranking in Google SERPs, but PA works for individual pages and DA for the entire domain, including subdomains.

The Page Authority model is powered by a model that learns from Google search results.

No other data is taken into account: the quality of the content, the on-page SEO, the time on page, nothing is evaluated.

What is DA then?

Same but applied to the main domain.

How to integrate DA and PA in a keyword analysis?

Domain Authority - Keyword Analysis
After searching for keywords you want to rank for and having a clear SEO strategy for your website, you need to analyze the competition.

And this is where you have to integrate the DA and the PA, without going crazy (since we have seen that they are not absolute values).

Use them as a guide but don't let them decide for you, use your own logic and also analyze other factors that do not depend on PA or DA (those factors that these metrics do not consider but that Google does).

For example, open your competitors' pages and look at their on-page SEO.