How to promote our company blog?
Posted: Mon Dec 23, 2024 10:11 am
The problem that almost all travel websites have is that almost all product URLs will have the keyword "travel", "trip"...
This is a problem at the SEO level because we can fall into a Google penalty for " keyword stuffing ", which consists of repeating the same keyword ad infinitum.
To solve this problem, there is nothing better than a content strategy .
Now, the million dollar question: "What can we talk about on a travel blog?"
Well, the answer is simple, what your clients are looking for when they are going on a trip
At this point, it is ideal to divide the content strategy into three sections:
1.- Agency products
This point consists of creating a "long tail" (a long word with few searches but efficientso that, even if it has little traffic, it is highly qualified.
SEO for travel agencies - Keyword "requirements for traveling to Spain" from Chile
2.- Direct questions from users
A very common one is transportation, for example.
However, when creating a content strategy based on user questions, it is important to work on what is known in SEO as "position zero", that is, the position that appears above the normal results.
SEO for travel agencies - keyword "metro Madrid" from Mexico
3.- Questions that generate brand
We may include sections about things we can do in certain locations.
Since, if as a user I am going to go to a foreign country and, above all, if I am going with someone, email list providers in germany it is very normal that I want to know how to get around and where to go.
We can work on keywords such as: " what to do in location ", if we transfer this strategy to an area, we can get a lot of qualified traffic.
Look at the volume of searches in Mexico for " what to do in Madrid ", the rest of the searches... No comments .
This is a problem at the SEO level because we can fall into a Google penalty for " keyword stuffing ", which consists of repeating the same keyword ad infinitum.
To solve this problem, there is nothing better than a content strategy .
Now, the million dollar question: "What can we talk about on a travel blog?"
Well, the answer is simple, what your clients are looking for when they are going on a trip
At this point, it is ideal to divide the content strategy into three sections:
1.- Agency products
This point consists of creating a "long tail" (a long word with few searches but efficientso that, even if it has little traffic, it is highly qualified.
SEO for travel agencies - Keyword "requirements for traveling to Spain" from Chile
2.- Direct questions from users
A very common one is transportation, for example.
However, when creating a content strategy based on user questions, it is important to work on what is known in SEO as "position zero", that is, the position that appears above the normal results.
SEO for travel agencies - keyword "metro Madrid" from Mexico
3.- Questions that generate brand
We may include sections about things we can do in certain locations.
Since, if as a user I am going to go to a foreign country and, above all, if I am going with someone, email list providers in germany it is very normal that I want to know how to get around and where to go.
We can work on keywords such as: " what to do in location ", if we transfer this strategy to an area, we can get a lot of qualified traffic.
Look at the volume of searches in Mexico for " what to do in Madrid ", the rest of the searches... No comments .