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If you are using Lightning - go to Content → Custom Redirects

Posted: Mon Dec 23, 2024 10:09 am
by akiyaaa
How to use Custom Redirects most effectively
Completion Actions
At MarCloud Consulting, our favourite way to use Custom Redirects is in conjunction with Completion Actions.

This is an extremely effective way of automating the marketing process through Pardot as we can create Completion Actions to trigger once an action involving a trackable link has been completed.

For example, as soon as a prospect clicks on a trackable link for a certain ebook, we can set a Completion Action in Pardot to add that prospect to a list that is focused on the product/service that the eBook relates to, as we know this is likely a pain point for them.

From here, we can use an Engagement Studio to nurture them further with additional content on this topic.

Track social media link clicks
I know what you are going to say: Pardot can already be integrated with Social Connectors that will track all social media activity. That is very true, but Custom Redirects help us fill some of those gaps, such as dutch cell phone number tracking other channels unavailable in Pardot, like YouTube, Instagram, TikTok etc. Or to track content not published through the Pardot Social posting tool.

Files
Custom Redirects will track all files not hosted in Pardot (PDFs, whitepapers, and so on).

This enables you to see how many people clicked to access a particular file. This might come in handy when you run out of file storage too! Not many people are aware Custom Redirects can be used to save file storage - you’re welcome.

Banner ads
If you want to know exactly which third-party source your prospects came from, use Custom Redirects. A prime example is for display banners on third-party sites. Let’s say you’re running banner ads on a specific website as part of an advertising package. You can use Custom Redirects to track all traffic that comes from their web page to your website and measure performance directly within Pardot.

How to create a Custom Redirect
1. Head to pi.Pardot → Click on the Marketing tab → Click Content → Click on Custom Redirects

screenshot of how to create a custom redirect in Pardot

2. Click on the + Add Custom Redirect’ button

add custom redirect button screenshot

3. Name the Custom Redirect, this is a name that will be used internally and will be highlighted on the prospect’s record (the prospects themselves will not see this).