Update your personas as your customers change
Posted: Mon Dec 23, 2024 10:06 am
Some may say that there is no need to create a persona because you already have a rough idea of your customers from the experience you have accumulated within your sales and marketing teams.
However, have the behavior and needs of those new phone name list customers changed since a few years ago?
Not only your company's products, but also the market and procurement environment of your customers have changed rapidly, and the methods of collecting information and the points of consideration of potential customers may have changed.
The marketing team sorting out personasA persona, a "typical customer," is used along with the process by which that person becomes interested in a product or service, compares options, and makes a deal (purchase). This is called the customer journey (buyer journey), and purchasing behavior changes every year.
The "customer image" that everyone has been pursuing may have come to have various interpretations before you know it. For this reason, it is very important to verbalize it and have a common understanding.
This is also true after creating a persona, and it is important to regularly update your company's customer image and its purchasing behavior and align understanding among related parties.
After setting your persona, we'll introduce you to some steps you can take, including examples, so we hope you'll find this "Introduction to Inbound Marketing" document useful.
However, have the behavior and needs of those new phone name list customers changed since a few years ago?
Not only your company's products, but also the market and procurement environment of your customers have changed rapidly, and the methods of collecting information and the points of consideration of potential customers may have changed.
The marketing team sorting out personasA persona, a "typical customer," is used along with the process by which that person becomes interested in a product or service, compares options, and makes a deal (purchase). This is called the customer journey (buyer journey), and purchasing behavior changes every year.
The "customer image" that everyone has been pursuing may have come to have various interpretations before you know it. For this reason, it is very important to verbalize it and have a common understanding.
This is also true after creating a persona, and it is important to regularly update your company's customer image and its purchasing behavior and align understanding among related parties.
After setting your persona, we'll introduce you to some steps you can take, including examples, so we hope you'll find this "Introduction to Inbound Marketing" document useful.