5 golden rules on how to promote a business

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In the tool interface, it appeared as a small icon.

It was a small database, containing only 3,125 words. It even had its own metrics like the other databases, with keyword volume and difficulty.

The ability to search for keywords in Dothraki caused a sensation on social media.

We posted images and GIFs on our profiles and created several specific hashtags so we could track the impact of the campaign and easily respond to mentions.

As much as we wanted to entertain our users, our main goal was to draw attention to the tool itself, so we made sure that all these fun actions led users to content related to the targeted products.

The results of the campaign were spectacular.

In the first three days after the launch, we received around 100 emails from users with feedback on the tool and congratulating us on the original way we had managed to promote it.

Furthermore, 50% of those who interacted with the campaign had not used the tool before.

Creating campaigns to mark the launch of TV series or games is an action that always works, but you must always keep in mind that they must be relevant to your target audience and that the materials used respect intellectual property laws.

with thematic campaigns
There are a few things to keep in mind when running themed campaigns and promotions.

Rule 1: Don't lose sight of local differences
Cut and paste doesn't work when we're talking about international marketing.

If your campaign is going to be spread across different regions, you should keep in mind that some dates (and holidays) may differ from one country to another, in terms of popularity, how they are celebrated and even when.

For example, did you know that Russian Christmas is celebrated on January 7th and is not as special as New Year's Day?

And did you know that the Catalan Santa Claus is a log that brings gifts in a very, very unusual way?

I'll let you Google it to find out exactly how.

As we mentioned in this article , we had to take into account regional differences in thematic campaigns when a Santa Claus, drawn by our designers for a global campaign, did not fit at all for our European audience, something that was pointed out to us by our network colleagues in Germany.

The European Santa Claus is more stocky and has shorter legs.

This is how the final image email list of switzerland businesses looked: