Purchasing decision-making process example
Posted: Mon Dec 23, 2024 9:40 am
Customer decision makers are not product or service professionals either, so they narrow down their purchasing options by comparing costs, features, reliability, etc. from a bird's-eye perspective before finalizing their purchase.
If there is brand recognition at this time, it has the effect of netherlands email list providers simplifying decision-making, such as "It's not inferior to other products, so even though it's a little more expensive, I'll go with them," or "I often hear of Company A when it comes to ○○, so I'll go with them."
3. Reasons for choosing us and added value
Brand favorability and trust make a brand less vulnerable to market competition and
allow a company to offer a slight premium (added value) on its selling prices.
Let me give an example from a consumer's perspective.
Imagine two coffee chains, Company A and Company B.
Company A is an ordinary coffee chain located near train stations. Company
B is a coffee chain that has stores near train stations, but in slightly more fashionable areas, and focuses on creating a good atmosphere and customer service.
When customers feel a sense of favorability and trust in the brand, thinking, "I want to drink Company B's Frappuccino after all," in response to the value provided to them (products, atmosphere, self-affirmation, etc.), they will make the effort to make a purchase even if the price is a little high or the store is a little far from the station. This becomes the reason why the brand is chosen and the added value.
If there is brand recognition at this time, it has the effect of netherlands email list providers simplifying decision-making, such as "It's not inferior to other products, so even though it's a little more expensive, I'll go with them," or "I often hear of Company A when it comes to ○○, so I'll go with them."
3. Reasons for choosing us and added value
Brand favorability and trust make a brand less vulnerable to market competition and
allow a company to offer a slight premium (added value) on its selling prices.
Let me give an example from a consumer's perspective.
Imagine two coffee chains, Company A and Company B.
Company A is an ordinary coffee chain located near train stations. Company
B is a coffee chain that has stores near train stations, but in slightly more fashionable areas, and focuses on creating a good atmosphere and customer service.
When customers feel a sense of favorability and trust in the brand, thinking, "I want to drink Company B's Frappuccino after all," in response to the value provided to them (products, atmosphere, self-affirmation, etc.), they will make the effort to make a purchase even if the price is a little high or the store is a little far from the station. This becomes the reason why the brand is chosen and the added value.