World Social Media Day: Essential Tactics for B2B
Posted: Mon Dec 23, 2024 9:37 am
On June 30th, we celebrate World Social Media Day, which has taken on an essential role in our lives, changing our relationships. Social media has transformed the way companies connect with their audiences and is crucial to marketing, especially for industries and B2B businesses. The contribution of platforms that are part of this universe in generating qualified leads is what has driven major brands.
But how do social networks and media help companies? How important are they for industrial marketing?
Discover with Social Selling: one of the most effective marketing strategies to generate sales and business opportunities.
Improve and grow digitally: Highlight your industry and B2B business using media and social networks strategically
Social media has transformed the way brands communicate with their audience. In the B2B sector and in industrial marketing, it plays a crucial role in business visibility and recognition.
A good media strategy brings positive results. It engages the public and makes the brand more human. In addition, it attracts potential customers and reduces sales time.
Turning Visibility into Recognition: Strategies for Generating Qualified Leads
We already know that being present on social media increases brand visibility. However, doing so strategically can lead to market leadership, gaining recognition and authority in the sector and with the public. B2B and industrial digital marketing strategies provide access to decision-making audiences, generating more sales opportunities.
An IDG study revealed that 84% of buyers in decision whatsapp hong kong making positions, such as leaders and CEOs, are influenced by social media. A brand that occupies digital spaces well reaches key decision-makers and influences their choices.
The same study also shows that more than half (55%) of B2B buyers use social media to research opportunities. This proves that social media is where they seek the social proof they need to make important decisions.
You can talk to a type expert about Leads strategies for your business
Still on the subject of B2B buyer behavior, around 83% of these marketing professionals use the media as their main tactic. They are a driving force that engages and influences the target audience.
“When we analyze data on the routine use of digital spaces in Brazil, we understand how digital is the bridge to success. Our own experience shows this: we are constantly on WhatsApp; social networks are part of our daily lives. We are so immersed in digital that we don’t find it strange when it mixes with traditional communication tools.”
Guilherme Oliveira – Director of Customer Success at Agência Tipo
Ask an expert for recommendations on the best tools for your business
Rapid Lead Generation for Industries and B2B Businesses
study by IDG found that 66% of marketers who invest time in social media generate new leads. This means that most marketers are successful using social media to reach potential customers. Putting in the effort to engage with social media can be an effective strategy for increasing lead generation.
LinkedIn is a standout for industrial and B2B marketing. The platform is considered useful by more than 65% of
marketing professionals. In addition, 89% of B2B companies use LinkedIn to generate leads, proving the effectiveness of strategies focused on this channel.
Current automation tools help brands maintain a constant presence on social media. This is important for building relationships with the public, facilitating regular and personalized communication, as well as qualification.
“And this is exactly what industries and B2B need to explore. These new customs allow us to create connections that make brands a natural part of the target audience’s daily lives. We are not talking about stopping traditional marketing, but rather combining strategies to improve your business and stand out from the competition. This increases your brand’s authority among consumers and generates more sales.”
Guilherme Oliveira
HubSpot’s Erica Santiago says that 23% of marketing and sales professionals have increasing revenue and sales as their main goal. Improving customer experience and increasing brand visibility are also goals for 19% of these professionals.
This scenario shows the importance of strategies that encompass the entire sales process and use media to improve results.
But how do social networks and media help companies? How important are they for industrial marketing?
Discover with Social Selling: one of the most effective marketing strategies to generate sales and business opportunities.
Improve and grow digitally: Highlight your industry and B2B business using media and social networks strategically
Social media has transformed the way brands communicate with their audience. In the B2B sector and in industrial marketing, it plays a crucial role in business visibility and recognition.
A good media strategy brings positive results. It engages the public and makes the brand more human. In addition, it attracts potential customers and reduces sales time.
Turning Visibility into Recognition: Strategies for Generating Qualified Leads
We already know that being present on social media increases brand visibility. However, doing so strategically can lead to market leadership, gaining recognition and authority in the sector and with the public. B2B and industrial digital marketing strategies provide access to decision-making audiences, generating more sales opportunities.
An IDG study revealed that 84% of buyers in decision whatsapp hong kong making positions, such as leaders and CEOs, are influenced by social media. A brand that occupies digital spaces well reaches key decision-makers and influences their choices.
The same study also shows that more than half (55%) of B2B buyers use social media to research opportunities. This proves that social media is where they seek the social proof they need to make important decisions.
You can talk to a type expert about Leads strategies for your business
Still on the subject of B2B buyer behavior, around 83% of these marketing professionals use the media as their main tactic. They are a driving force that engages and influences the target audience.
“When we analyze data on the routine use of digital spaces in Brazil, we understand how digital is the bridge to success. Our own experience shows this: we are constantly on WhatsApp; social networks are part of our daily lives. We are so immersed in digital that we don’t find it strange when it mixes with traditional communication tools.”
Guilherme Oliveira – Director of Customer Success at Agência Tipo
Ask an expert for recommendations on the best tools for your business
Rapid Lead Generation for Industries and B2B Businesses
study by IDG found that 66% of marketers who invest time in social media generate new leads. This means that most marketers are successful using social media to reach potential customers. Putting in the effort to engage with social media can be an effective strategy for increasing lead generation.
LinkedIn is a standout for industrial and B2B marketing. The platform is considered useful by more than 65% of
marketing professionals. In addition, 89% of B2B companies use LinkedIn to generate leads, proving the effectiveness of strategies focused on this channel.
Current automation tools help brands maintain a constant presence on social media. This is important for building relationships with the public, facilitating regular and personalized communication, as well as qualification.
“And this is exactly what industries and B2B need to explore. These new customs allow us to create connections that make brands a natural part of the target audience’s daily lives. We are not talking about stopping traditional marketing, but rather combining strategies to improve your business and stand out from the competition. This increases your brand’s authority among consumers and generates more sales.”
Guilherme Oliveira
HubSpot’s Erica Santiago says that 23% of marketing and sales professionals have increasing revenue and sales as their main goal. Improving customer experience and increasing brand visibility are also goals for 19% of these professionals.
This scenario shows the importance of strategies that encompass the entire sales process and use media to improve results.