How to do PPC in SMEs: Ad Report
Posted: Mon Dec 23, 2024 9:27 am
This updated display advertising report shows you the fine line between your competitors in your niche and how your rivals are attracting customers:
What types of ads are they using (1).
Which websites place your ads (2).
How exactly your ads look (3).
How to do PPC in SMEs: Display Advertising
We can use this report to “borrow” some good CTAs for text ads, as well as come up with some compelling visual ideas.
Click for full report .
You can also filter ads by device (desktop, tablet, mobile) and operating system type (iOS vs. Android).
How to do PPC in SMEs: By device
This analysis will help you plan a display campaign based on real data, instead of waiting for a miracle to happen.
Bonus: Take the opportunity to test user behavior
PPC is a quick and effective way to check how easy a website is to use.
Before you start driving massive traffic to your web pages, consider using session tracking software.
These tools allow you to record user sessions to help you figure out what issues they're facing along email list of kuwait businesses their journey (e.g. users not finding the "Buy" button because it's covered by the chat window and other similar UX oversights).
At SEMrush, we use Inspectlet which offers up to 100 free session recordings per month.
PPC as a basis for achieving even more
With all the advantages of the PPC channel, there is one aspect that you should not ignore: every click on your ad comes out of your pocket.
So the sooner you start thinking about how to diversify your traffic sources, the better.
Stay tuned for the second article in this series to see how SEMrush can help you attract leads from social media.
What types of ads are they using (1).
Which websites place your ads (2).
How exactly your ads look (3).
How to do PPC in SMEs: Display Advertising
We can use this report to “borrow” some good CTAs for text ads, as well as come up with some compelling visual ideas.
Click for full report .
You can also filter ads by device (desktop, tablet, mobile) and operating system type (iOS vs. Android).
How to do PPC in SMEs: By device
This analysis will help you plan a display campaign based on real data, instead of waiting for a miracle to happen.
Bonus: Take the opportunity to test user behavior
PPC is a quick and effective way to check how easy a website is to use.
Before you start driving massive traffic to your web pages, consider using session tracking software.
These tools allow you to record user sessions to help you figure out what issues they're facing along email list of kuwait businesses their journey (e.g. users not finding the "Buy" button because it's covered by the chat window and other similar UX oversights).
At SEMrush, we use Inspectlet which offers up to 100 free session recordings per month.
PPC as a basis for achieving even more
With all the advantages of the PPC channel, there is one aspect that you should not ignore: every click on your ad comes out of your pocket.
So the sooner you start thinking about how to diversify your traffic sources, the better.
Stay tuned for the second article in this series to see how SEMrush can help you attract leads from social media.