Page 1 of 1

World Social Media Day: Essential Tactics for B2B

Posted: Mon Dec 23, 2024 9:14 am
by shanti65
Discover with Social Selling: one of the most effective marketing strategies to generate sales and business opportunities.

Improve and grow digitally: Highlight your industry and B2B business using media and social networks strategically

Social media has transformed the way brands communicate with their audience. In the B2B sector and in industrial marketing, it plays a crucial role in business visibility and recognition.

A good media strategy brings positive results. It engages the public and makes the brand more human. In addition, it attracts potential customers and reduces sales time.


Turning Visibility into Recognition: Strategies for Generating Qualified Leads


We already know that being present on social media increases brand visibility. However, doing so strategically can lead to market leadership, gaining recognition and authority in the sector and with the public. B2B and industrial digital marketing strategies provide access to decision-making audiences, generating more sales opportunities.

An IDG study revealed that 84% of buyers in decision-making positions, such as leaders and CEOs, are influenced by social media. A brand that occupies digital spaces well reaches key decision-makers and influences their choices.

The same study also shows that more than half (55%) of B2B buyers use social media to research opportunities. This proves that social media is where they seek the social proof they need to make important decisions.

You can talk to a type expert about Leads strategies for your business

Still on the subject of B2B buyer behavior, around 83% of these marketing professionals use the media as their main tactic. They are a driving force that engages and influences the target audience.

“When we analyze data on the routine use of canada telephone numbers digital spaces in Brazil, we understand how digital is the bridge to success. Our own experience shows this: we are constantly on WhatsApp; social networks are part of our daily lives. We are so immersed in digital that we don’t find it strange when it mixes with traditional communication tools.”
Guilherme Oliveira – Director of Customer Success at Agência Tipo

Ask an expert for recommendations on the best tools for your business

Rapid Lead Generation for Industries and B2B Businesses
A study by IDG found that 66% of marketers who invest time in social media generate new leads. This means that most marketers are successful using social media to reach potential customers. Putting in the effort to engage with social media can be an effective strategy for increasing lead generation.

LinkedIn is a standout for industrial and B2B marketing. The platform is considered useful by more than 65% of

marketing professionals. In addition, 89% of B2B companies use LinkedIn to generate leads, proving the effectiveness of strategies focused on this channel.