Gamification for events: what is it and how to apply it?
Posted: Mon Dec 23, 2024 9:11 am
Adopting gamification at events is an excellent way to attract and engage the public. Whether it’s to launch a product or service, build customer and partner loyalty, or strengthen the brand image, combining these two strategies can improve the promotion and results of the event.
What you will see in this article:
What is gamification for events?
Benefits of gamification for events
How to gamify an event: tips
Gamification ideas and examples for events
Give your company's events, whether in person or online, a boost and offer your audience an enchanting experience!
Try Ludos Pro for free!
Try our gamified platform for corporate training c-level email list see how it can transform your company's training management right now. Start your free 14-day trial.
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What is gamification for events?
Promoting a dynamic and engaging activity is always a great strategy to generate more results, and this also applies to actions that are no longer routine. An event, for example, allows you to address topics and experiences in greater depth than in everyday tasks — and the use of innovative methodologies in this context can make all the difference.
Companies and organizations promote events for a variety of reasons: to strengthen ties with shareholders, suppliers and partners; to engage employees; to build customer loyalty or to attract and delight the public. As with any important activity, there is even a specific strategic plan for this activity to help with its organization and achieve better results.
In addition to this control, it is possible to make this action even more engaging and surprise participants by using special methodologies. Instead of having just one speaker, discussion group or workshop, and their repetitive use ends up making the event monotonous and tiring, why not adopt an innovative tool like gamification to transform this scenario?
What is gamification?
Gamification is a strategy that uses game elements, logic and design in contexts that are not limited to entertainment. Avatars, missions, medallions and stories are adopted to create an engaging activity that motivates participants to take action and even change behaviors.
What you will see in this article:
What is gamification for events?
Benefits of gamification for events
How to gamify an event: tips
Gamification ideas and examples for events
Give your company's events, whether in person or online, a boost and offer your audience an enchanting experience!
Try Ludos Pro for free!
Try our gamified platform for corporate training c-level email list see how it can transform your company's training management right now. Start your free 14-day trial.
Email *
TRY IT FOR FREE!
should_not_change
- No need to enter credit card details
- By filling out the form, I agree* to receive communications according to my interests.
- By providing my data, I agree to the Privacy Policy.
* You can change your communication permissions at any time.
What is gamification for events?
Promoting a dynamic and engaging activity is always a great strategy to generate more results, and this also applies to actions that are no longer routine. An event, for example, allows you to address topics and experiences in greater depth than in everyday tasks — and the use of innovative methodologies in this context can make all the difference.
Companies and organizations promote events for a variety of reasons: to strengthen ties with shareholders, suppliers and partners; to engage employees; to build customer loyalty or to attract and delight the public. As with any important activity, there is even a specific strategic plan for this activity to help with its organization and achieve better results.
In addition to this control, it is possible to make this action even more engaging and surprise participants by using special methodologies. Instead of having just one speaker, discussion group or workshop, and their repetitive use ends up making the event monotonous and tiring, why not adopt an innovative tool like gamification to transform this scenario?
What is gamification?
Gamification is a strategy that uses game elements, logic and design in contexts that are not limited to entertainment. Avatars, missions, medallions and stories are adopted to create an engaging activity that motivates participants to take action and even change behaviors.