9 reasons why Google My Business is a great opportunity for your business to succeed

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Want better business results and more customers through Google search? Curious about what Google My Business is and how it can help you grow your business? Looking for more information on how to set up a Google My Business profile?

Google My Business is a service of the company Google through which it is possible to set up a business profile on the Google web search engine . Specifically, once you set up a Google My Business profile, your information will appear at the top of users' searches - when they search for a term related to your products or services.

It is known that Google has become one of the first steps in informing people around the world – who are looking for some products or services. When someone is looking for a quality restaurant, hair salon, hotel, shop, cafe or something else – the first step is to enter the desired term into the Google web search engine . Given that there is great competition among businesses on the web search engine – you need to stand out somehow . A great way to stand out among numerous competitors – is the Google My Business service.

Google My Business actually displays information about your business at the top of web searches - and in a specially designed form that attracts even more user attention . You've probably noticed that sometimes at the top of searches (or on the right side) boxes are displayed containing photos, address, contact information and reviews of a business. This is precisely the merit of Google My Business.

Every month, users make 5 billion searches for restaurants , 3 billion searches for hotels, 1 billion searches for clothing stores, and 600 million searches for hair and beauty salons on Google Search. So, the potential offered by Google Search is enormous – and a great tool to stand out from your competitors is Google My Business. It is worth noting that Google My Business is free and now is the time to take advantage of its potential. Below, we will list 9 reasons why you should use Google My Business to grow your business :



Clients can easily contact you
Customers searching for services and products on a web search engine want fast and high-quality results. Thanks to the Google My Business service, you can put your contact information at the forefront - increasing the likelihood that more customers will contact you.

You can set a phone number and after a potential client clicks on the button to call you – they will automatically be given the option to call you with your number. Furthermore, you can set your address – so that clients know exactly where you are. You can also add the option to send a message – which allows you to get in direct contact with a potential client in just a few clicks.



An attractive business description that will make you stand out
The competition is fierce, but almost no one offers the same service or product as you do. You probably know what the advantages of your business are – and you need to highlight them so that your customers recognize you as a great choice. You can now do all of this in the Google My Business tool.

By adding a business description to Google My Business – you will enable potential clients to find out basic information about your business and the services you offer without any hassle. You need to be creative and thorough – to attract the attention of potential clients. The above description will appear at the top of Google searches below your business contact information.



Attention-grabbing visual content
Users are consuming visual content – ​​photos and videos – more than ever. A potential client is more likely to click on a product or service provider – one that has attractive visual content. Namely, visual content shows the real state of affairs, i.e. it instills trust in users because they believe that photos and video content cannot lie – and that they will really get what they see.

Make sure to create quality visual content that you will put in the Google My Business tool. This visual content will appear above your contact information in the Google search engine – and it is important that all india whatsapp number it is of high quality. Through visual content, present all the best things from your offer , which will delight your potential clients at first glance.



Link to website for additional information
Although Google My Business allows you to present your business in a high-quality way, the fact is that you are still limited in some segments. Mainly because you can't shape the content according to your ideas, but you have to follow a certain pattern that Google offers. Therefore, the option to take potential clients to your business website with one click is a great choice.

Your website should contain clearly highlighted contact information – so that users can easily contact you. Through a website, you can present your services or products in detail and with quality (textually and visually) and show what your advantages are on the market. A website is your channel where you can present yourself exactly the way you want. If you need a website, you can contact us and we will be happy to help you.



Highlight your business hours
Users often search Google to find out the opening hours of specific businesses. So, opening hours are an important parameter to use on Google My Business – because it makes it clear to users when they can shop at your business.

Your business hours will be listed at the top of the search results page with your company or business's contact information via Google My Business. Be sure to include your exact hours so as not to confuse your potential customers.



Publicly highlighted answers to client questions
Google search engine users are constantly looking for answers to their questions. It's up to you to answer their questions and encourage them to choose your service or product. Google My Business offers end users an interesting opportunity where they can ask questions related to a specific business directly on the first page of Google search engine.

Thanks to the Google My Business tool, you can view questions that your potential customers have submitted and need to be answered. Once the questions are answered, they become publicly available – so anyone can find the questions and answers that others have asked. This way, new users can learn more about your business – which is great.



Encourage users to leave reviews
User reviews are an extremely valuable detail of any collaboration. Namely, a positive review is an incentive for other potential clients to decide on your product or service – because other users have shown satisfaction with you. Therefore, always try to get positive user reviews and give 100% of yourself in every collaboration.

Thanks to the Google My Business tool, your users' reviews can be highlighted on the first page of the Google search engine. If the reviews are positive, then that's a great thing because at first glance, users see how valuable your product or service is . After each collaboration, encourage your users to leave positive reviews publicly, and with Google My Business they now have another channel where they can do so.

Red Brick - reviews

Constantly publish news on the offer
Google My Business allows you to take your customer interaction to the next level – all directly on Google search. Specifically, in addition to answering questions and reviews – there is also the option to add notifications about new products and services.

Do you want your potential clients to always know what's new in your product range - Google My Business offers you a great solution. Namely, it is possible to write a kind of announcement in which you list the latest news in your business - which are visible directly on the Google search engine. Take advantage of this opportunity because this gives you an advantage over the competition, and provides users with another additional reason to choose you.



Quickly to the map and to your location
Sometimes people find themselves in a situation where they need a specific solution quickly, so they simply choose one of the first options available to them. If we talk about this in the context of the Google search engine, this usually means that those who are on the first page of searches , or at the very top of searches, will receive much more attention. The ultimate goal of every business should be – to make it as easy as possible for users to find their business on digital channels.

With the help of the Google My Business tool, you can set the address of your business so that the user gets a map and instructions on how to get to you with just one click. Given that many people today use navigation while driving in the car, having such an option to quickly open the location is great . Therefore, make an effort to set up Google My Business with quality - so that users can reach you as easily as possible.



Conclusion
Google My Business is a great tool that can help you get to the top of Google searches without much effort. However, it is worth researching what your competitors are doing – and creating better, more optimized content that will push you closer to the top of searches. In the text above, we have listed just a few reasons why it is important to use the Google My Business service , and there are many more reasons.

If you're not sure how to create a Google My Business and how to create quality content for your business – it's time to contact us. We have many clients behind us who we have helped achieve great business results – and we want to help you too. Fill out the form below and we will get back to you shortly. Don't forget that Google loves it when you use their services – so setting up a Google My Business account is a great step towards success.