Analyze your competitors' financial data
Posted: Mon Dec 23, 2024 9:05 am
What do you ask of your competitor analysis? In other words, determine what the objective of your market research is, what you want it to help you with, and what clues you want to detect.
Making a step-by-step list of what you would ask for in a competitor study would be like entering an infinite space. In many cases, it will also depend on your sector and the characteristics of your company . A retail company does not work the same as a B2B company, for example.
That is why it is important to determine which indicators you are going to require for your study, that is, which variables you want to introduce into your study and what type of comparisons you want to establish.
There will be as many indicators as your needs. They range from your competitors' product/service portfolio to their turnover , the quality of what they offer, and even the degree of concentration of the market you are in.
In this article we are going to focus on some indicators that we minnesota email list essential in the type of digital marketing that most companies do today. We also propose a set of tools that can provide you with relevant data for your study of the competition.
Knowing your competitors' financial data can provide you with valuable information, especially if you are in the initial or start-up phase. At this decision-making stage, it is vital to have data on their profit and loss statement, how their annual accounts are performing, etc. Your investment will depend largely on this information.
I suggest some tools that can provide you with some of this information, but keep in mind that you will never have access to all of your competitors' data exactly. However, they will help you compare your financial reality with theirs.
What's more, banks or loan management companies often use these tools to check the viability of their clients. They are paid services, but to obtain this same data you would have to go to commercial registries that would also charge you for the information. With these online tools you will have them comfortably from your computer and in digital format.
Asexor : With Asexor you can access a fairly complete report on the company you are interested in with a simple search. Prices vary depending on the depth of the report.
It ranges from a basic rate (sometimes free) that only includes commercial-business information and the distribution of corporate and management bodies. The 360-degree report is very complete and costs just over 50 euros.
It allows you to consult for free and offers you minimal general information about the company you are looking for.
You can enter your competitor's name and even their phone number if you don't have any other information.
Also valid for self-employed workers, it does not only track companies.
No registration required.
Einforma : It works in a very similar way to the previous case, but its reports are more broken down.
You have access to data on 280 million international companies from more than 200 countries.
You can consult the profile of the company you are interested in for free using its name or other data such as its CIF number.
This platform is able to issue many reports in a detailed manner. You can access a risk report or a commercial report for less than 30 euros. Or issue a financial report for more than one hundred euros.
It is not necessary to register to make inquiries.
Making a step-by-step list of what you would ask for in a competitor study would be like entering an infinite space. In many cases, it will also depend on your sector and the characteristics of your company . A retail company does not work the same as a B2B company, for example.
That is why it is important to determine which indicators you are going to require for your study, that is, which variables you want to introduce into your study and what type of comparisons you want to establish.
There will be as many indicators as your needs. They range from your competitors' product/service portfolio to their turnover , the quality of what they offer, and even the degree of concentration of the market you are in.
In this article we are going to focus on some indicators that we minnesota email list essential in the type of digital marketing that most companies do today. We also propose a set of tools that can provide you with relevant data for your study of the competition.
Knowing your competitors' financial data can provide you with valuable information, especially if you are in the initial or start-up phase. At this decision-making stage, it is vital to have data on their profit and loss statement, how their annual accounts are performing, etc. Your investment will depend largely on this information.
I suggest some tools that can provide you with some of this information, but keep in mind that you will never have access to all of your competitors' data exactly. However, they will help you compare your financial reality with theirs.
What's more, banks or loan management companies often use these tools to check the viability of their clients. They are paid services, but to obtain this same data you would have to go to commercial registries that would also charge you for the information. With these online tools you will have them comfortably from your computer and in digital format.
Asexor : With Asexor you can access a fairly complete report on the company you are interested in with a simple search. Prices vary depending on the depth of the report.
It ranges from a basic rate (sometimes free) that only includes commercial-business information and the distribution of corporate and management bodies. The 360-degree report is very complete and costs just over 50 euros.
It allows you to consult for free and offers you minimal general information about the company you are looking for.
You can enter your competitor's name and even their phone number if you don't have any other information.
Also valid for self-employed workers, it does not only track companies.
No registration required.
Einforma : It works in a very similar way to the previous case, but its reports are more broken down.
You have access to data on 280 million international companies from more than 200 countries.
You can consult the profile of the company you are interested in for free using its name or other data such as its CIF number.
This platform is able to issue many reports in a detailed manner. You can access a risk report or a commercial report for less than 30 euros. Or issue a financial report for more than one hundred euros.
It is not necessary to register to make inquiries.