Examples of successful campaigns with influencers
Posted: Mon Dec 23, 2024 9:00 am
A key issue at this final stage is not to influence the influencer's discourse, not to force it. If you have chosen the right person, trust in their know-how.
A forced script would not only negate the naturalness of the content, but could also completely ruin the success of the campaign.
With the development of YouTube, many companies, even minnesota b2b list largest ones, have realized that they had to appear on this platform. Playstation is one of the brands that has carried out a highly successful campaign in this regard, with the collaboration of comedian Joaquín Reyes.
PlayStation Spain
The well-known brand had a channel with more than 40 thousand followers, but its content was not developed with a good strategy. It was a platform where trailers from the United States were uploaded, which did not connect with the audience.
The proposal included two types of influencers: one from the gaming world and another from the entertainment world.
Joaquín Reyes, the well-known comedian, played Kratos, a violent key character from the game God of War, which PlayStation wanted to promote. In this way, they created a video on the brand's YouTube channel, using humor as a resource.
With an established brand like PlayStation and an active audience like YouTube, 100,000 new subscribers were gained in 6 months and 850,000 more subscribers in 2 years, in addition to numerous press appearances and strong engagement with the audience.
Three years later, the channel had almost one and a half million followers.
On the other hand, the well-known beer brand Mahou also opted for this alternative for one of its campaigns, achieving great results.
Mahou, the taste of football
In the case of Mahou, the brand wanted to reach a younger audience on YouTube. The alternative was to create a new channel from scratch and rely on talents and influencers closely linked to football.
The focus was on content in which the brand would appear visually, but where the protagonist was the content and not the product itself.
A forced script would not only negate the naturalness of the content, but could also completely ruin the success of the campaign.
With the development of YouTube, many companies, even minnesota b2b list largest ones, have realized that they had to appear on this platform. Playstation is one of the brands that has carried out a highly successful campaign in this regard, with the collaboration of comedian Joaquín Reyes.
PlayStation Spain
The well-known brand had a channel with more than 40 thousand followers, but its content was not developed with a good strategy. It was a platform where trailers from the United States were uploaded, which did not connect with the audience.
The proposal included two types of influencers: one from the gaming world and another from the entertainment world.
Joaquín Reyes, the well-known comedian, played Kratos, a violent key character from the game God of War, which PlayStation wanted to promote. In this way, they created a video on the brand's YouTube channel, using humor as a resource.
With an established brand like PlayStation and an active audience like YouTube, 100,000 new subscribers were gained in 6 months and 850,000 more subscribers in 2 years, in addition to numerous press appearances and strong engagement with the audience.
Three years later, the channel had almost one and a half million followers.
On the other hand, the well-known beer brand Mahou also opted for this alternative for one of its campaigns, achieving great results.
Mahou, the taste of football
In the case of Mahou, the brand wanted to reach a younger audience on YouTube. The alternative was to create a new channel from scratch and rely on talents and influencers closely linked to football.
The focus was on content in which the brand would appear visually, but where the protagonist was the content and not the product itself.