16 reasons why your business needs to be present on social media

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Did you know that social media marketing is 100% more effective at acquiring new contacts than outbound marketing (classic advertising)? Did you know that 84% of B2B marketers already use social media in some form? No matter what or who you sell, using social media can help you strengthen your brand and increase sales.


This has become even more evident this year. Due to the quarantine, more and more users are online, especially on social networks, and this trend will certainly continue in the coming years.



However, many companies still wonder, "Why would I use social media if our company is doing so well?" What would a social media presence do for the company?

Do we really need to be present on social media?

Here are 16 reasons why yes.

1. Social media posts allow you to reach your target audience.

2. Using social media for business increases your website optimization (SEO)

3. With the right approach and smart advice, you can build a good relationship with your potential customers and, as a result, their trust.

4. Social media users are receptive to your messages. Your albanian mobile numbers messages - posts should be personal and not too marketing-oriented. Human&human

5. They allow targeting and retargeting. We can target our target group by age, gender, interests and locations. And with Facebook pixels we can also track a customer if they haven't made a purchase and with retargeting we can follow the customer so that they can make a purchase later.

6. You receive quick feedback from your customers on whether they are satisfied with the product/service.

7. Presence increases your customers' loyalty.

8. Your competition is on social media, so you should be too.

9. Being active will increase your sales. More than 70% of B2C companies acquire new customers through Facebook and 84% of CEOs said they use a social media presence to help customers make purchasing decisions.

10. With the help of these communication channels, you reach new customers that you have not reached before.

11. This is where new customers will find you that you didn't even know existed.

12. They give you free PR , so make the most of them.

13. The ROI (Return On Investment) of social media ads is unbeatable. The average cost per click on Google Ads is between €1 and €2 depending on the keyword, and you can end up paying €50 or more for a single click. On social media platforms like Facebook and Pinterest, you can pay as little as €0.12 per click. So why pay for advertising and promotion elsewhere when you can do it quickly, easily, and cheaply on social media.

14. They provide a path to the global market.

15. We can test multiple ads at once for a small cost.

16. Online sales are increasing, precisely because of the presence on these new communication channels.



I hope that with this information I have convinced you that if you are not yet active on social media, today is the last time to do so.


Social networks are the marketing tool of the future and part of every business plan.


What new features and changes we experienced on social media this year will be discussed in the webinar on November 18th at 8pm. You are invited.