11 tactics to grow your ecommerce
Posted: Mon Dec 23, 2024 8:28 am
We recently published a study on SEMrush about SEO errors in e-commerce in which you have participated with your comments. The question is obligatory: can we say that there are common SEO errors in certain businesses depending on the market niche they are in? Can you give us some examples?
Those of us who study, work and are passionate about SEO know that it is a very living 'science'.
Changing and variable.
What's more, we work on an algorithm that, in many cases, we do not fully understand, so there will always be errors and successes.
We live day to day, analyzing every trial/error.
But there are all kinds of common mistakes that many people make in their online projects.
For example, the speed with which they start linking in newly created projects (if you go too fast when linking, it can be a problem), or the lack of internal linking to distribute the force well.
Or even the excessive use of links of dubious quality.
Another tip, don't always use links that other people think are good.
There are links that at first seem to be one thing, but then in terms of positioning, they achieve the opposite.
Therefore, it is important to plan your linking strategy from reputable sites that control these things (Unancor can be a good example of this).
Discover everything you need to gain traffic and boost sales
Download now →
ADS illustration
Are there SEO myths you can debunk that are associated with specific niche businesses? Which ones?
Well, I don't know if it's a myth or a misconception, but the most common misconception is that SEO sells.
That is to say, SEO does not increase sales, it simply brings traffic to your website.
Positioning provides the essence: traffic and authority to the brand.
To sell, many other factors come into play that SEO does not consider: product, price, service, usability, guarantees, etc.
Another myth would be that of getting rich quickly with a niche.
The days when you ranked pages almost immediately are gone.
Now it is the continuous and well-done work that, over time, can create a good additional income email list canada for you with your projects.
In your opinion, what are the most important aspects that niche companies should pay attention to when conducting an SEO audit?
At Dropalia , when we audit a website we pay a lot of attention to 3 aspects: On Page analysis, Technical analysis (logs, robots.txt, sitemap, etc.) and Off Page analysis.
Those of us who study, work and are passionate about SEO know that it is a very living 'science'.
Changing and variable.
What's more, we work on an algorithm that, in many cases, we do not fully understand, so there will always be errors and successes.
We live day to day, analyzing every trial/error.
But there are all kinds of common mistakes that many people make in their online projects.
For example, the speed with which they start linking in newly created projects (if you go too fast when linking, it can be a problem), or the lack of internal linking to distribute the force well.
Or even the excessive use of links of dubious quality.
Another tip, don't always use links that other people think are good.
There are links that at first seem to be one thing, but then in terms of positioning, they achieve the opposite.
Therefore, it is important to plan your linking strategy from reputable sites that control these things (Unancor can be a good example of this).
Discover everything you need to gain traffic and boost sales
Download now →
ADS illustration
Are there SEO myths you can debunk that are associated with specific niche businesses? Which ones?
Well, I don't know if it's a myth or a misconception, but the most common misconception is that SEO sells.
That is to say, SEO does not increase sales, it simply brings traffic to your website.
Positioning provides the essence: traffic and authority to the brand.
To sell, many other factors come into play that SEO does not consider: product, price, service, usability, guarantees, etc.
Another myth would be that of getting rich quickly with a niche.
The days when you ranked pages almost immediately are gone.
Now it is the continuous and well-done work that, over time, can create a good additional income email list canada for you with your projects.
In your opinion, what are the most important aspects that niche companies should pay attention to when conducting an SEO audit?
At Dropalia , when we audit a website we pay a lot of attention to 3 aspects: On Page analysis, Technical analysis (logs, robots.txt, sitemap, etc.) and Off Page analysis.