Tips for a good Google Ads campaign
Posted: Mon Dec 23, 2024 8:27 am
Optimize your Google Ads campaign with these tips and improve conversions
Google Ads campaigns are usually the biggest source of visits and conversions for websites and e-commerce sites. After all, they reach users at the exact moment they are searching for information or a product.
A standard Google Ads ad is structured as follows:
Title: represents the first portion of the ad and is divided into two lines of 30 characters.
Description: text below the title, up to 80 characters.
Final URL: Web address to which the user is directed when clicking on the ad.
Path: A “dummy” and shorter URL that appears in the ad.
With the ad structure in mind, here are some tips we’ve put together to help you improve your campaign !
1. Use Responsive Text Ads
According to Google itself, this method has 15% more canada phone numbers clicks than the conventional one.
Responsive text ads are a dynamic format . In it, the Google Ads algorithm creates different ads for each user, focusing on more conversions.
You can create 15 titles and 4 descriptions for each ad. With this, the platform itself learns to show the best combinations for each search.
2. Create targeted ads
Make it seem like your ad was created for each user to increase your chances of converting with your Google Ads campaign.
To do this, use the keyword in the title and description of the ad. In addition, insert some qualifiers in the text. For example, if you have a product aimed only at seniors, make this clear in the ad. This way, you avoid clicks from people outside your target audience.
Including prices and payment methods in the ad is a great way to do this filter as well.
Other tips that may seem silly but are effective include using all available characters , as well as starting words with a capital letter, which is recommended by Google itself.
3. Focus on copywriting
In a sea of ads, the most interesting one always catches your eye, right? That's why your Google Ads campaign needs to have good copywriting .
In the title , you can focus on some triggers that tend to work quite well. These include: calling out to the audience directly, pointing out a problem, arousing curiosity or offering important information.
Google Ads campaigns are usually the biggest source of visits and conversions for websites and e-commerce sites. After all, they reach users at the exact moment they are searching for information or a product.
A standard Google Ads ad is structured as follows:
Title: represents the first portion of the ad and is divided into two lines of 30 characters.
Description: text below the title, up to 80 characters.
Final URL: Web address to which the user is directed when clicking on the ad.
Path: A “dummy” and shorter URL that appears in the ad.
With the ad structure in mind, here are some tips we’ve put together to help you improve your campaign !
1. Use Responsive Text Ads
According to Google itself, this method has 15% more canada phone numbers clicks than the conventional one.
Responsive text ads are a dynamic format . In it, the Google Ads algorithm creates different ads for each user, focusing on more conversions.
You can create 15 titles and 4 descriptions for each ad. With this, the platform itself learns to show the best combinations for each search.
2. Create targeted ads
Make it seem like your ad was created for each user to increase your chances of converting with your Google Ads campaign.
To do this, use the keyword in the title and description of the ad. In addition, insert some qualifiers in the text. For example, if you have a product aimed only at seniors, make this clear in the ad. This way, you avoid clicks from people outside your target audience.
Including prices and payment methods in the ad is a great way to do this filter as well.
Other tips that may seem silly but are effective include using all available characters , as well as starting words with a capital letter, which is recommended by Google itself.
3. Focus on copywriting
In a sea of ads, the most interesting one always catches your eye, right? That's why your Google Ads campaign needs to have good copywriting .
In the title , you can focus on some triggers that tend to work quite well. These include: calling out to the audience directly, pointing out a problem, arousing curiosity or offering important information.