Customer Perceived Value: How to Increase Customer Awareness and Drive Demand
Posted: Mon Dec 23, 2024 8:20 am
To stand out in the market, it is important to understand: how do you define the value that is perceived by the customer? How do your products and services change the lives of your customers? Few companies in the market are able to answer these questions. And yet, the ability to identify the value of a product or service to the customer has never been more important.
For the IT market – a sector of highly complex products and services – companies must feel the need to adopt strategies that add high value. The solutions offered by this sector are c level executive email list only viewed by companies in terms of price or quality: they mainly take into account that the product or service acquired solves problems and fills the gap in their business in the market, generally in large-scale and long-term operations. With a variety of options, the IT market seeks companies that consistently add value.
In general, companies see value in a given business when it makes their workflow and relationships between companies more effective and with efficient productivity, meeting their demands – results that directly impact deliveries and the value perceived by their customers.
How is customer perceived value constructed?
Customer value is not limited to cost. It is usually developed through the solution that a product or service provides to your organization, the medium and long-term implications, how much return the investment is bringing, whether there is an increase in productivity, safety or other indicators – just to name a few. It is important to keep in mind that customer value is subjective.
Investing in a solution that will demand high commitment from both teams (supplier and buyer) will require a lot of effort, especially in the integration of these teams at the time of implementing this solution, which is an essential factor for the perception of value - as it is at this moment that the buyer will feel what this delivery and their relationship will be like during the term of the contract.
At its core, value-added marketing is all about delivering more than your customers expect.
Why is customer value important?
Delivering value is essential to maintaining long-term relationships with existing customers and winning new business. It’s an important part of meeting the needs and expectations of each business and learning how they change over time. Knowing how customers feel about your product and the service experience you offer is essential to building loyalty and increasing the lifetime value of those who have already signed up to your solution – in addition to contributing to building success stories, generating spontaneous media and attracting more potential customers to your company.
Closing important deals involving the IT area is not based solely on communication actions, but requires a relationship built with several strategies. Among them, demonstrating authority in the segment, transparency regarding processes and methods, and nationally and internationally certified partnerships, for example.
Furthermore, when customers feel that your company has its interests aligned with theirs, they will choose to do business with you. The emotional connections established with a value-added strategy are a huge differentiator and help keep customers engaged with your brand identity.
9 Tips to Increase Customer Value
Acting on feedback is just as important as getting it. Taking customer feedback seriously shows buyers that you care about them and are committed to providing a good experience, which can help increase satisfaction. So use feedback to identify areas for improvement and formulate a plan to add more value.
For the IT market – a sector of highly complex products and services – companies must feel the need to adopt strategies that add high value. The solutions offered by this sector are c level executive email list only viewed by companies in terms of price or quality: they mainly take into account that the product or service acquired solves problems and fills the gap in their business in the market, generally in large-scale and long-term operations. With a variety of options, the IT market seeks companies that consistently add value.
In general, companies see value in a given business when it makes their workflow and relationships between companies more effective and with efficient productivity, meeting their demands – results that directly impact deliveries and the value perceived by their customers.
How is customer perceived value constructed?
Customer value is not limited to cost. It is usually developed through the solution that a product or service provides to your organization, the medium and long-term implications, how much return the investment is bringing, whether there is an increase in productivity, safety or other indicators – just to name a few. It is important to keep in mind that customer value is subjective.
Investing in a solution that will demand high commitment from both teams (supplier and buyer) will require a lot of effort, especially in the integration of these teams at the time of implementing this solution, which is an essential factor for the perception of value - as it is at this moment that the buyer will feel what this delivery and their relationship will be like during the term of the contract.
At its core, value-added marketing is all about delivering more than your customers expect.
Why is customer value important?
Delivering value is essential to maintaining long-term relationships with existing customers and winning new business. It’s an important part of meeting the needs and expectations of each business and learning how they change over time. Knowing how customers feel about your product and the service experience you offer is essential to building loyalty and increasing the lifetime value of those who have already signed up to your solution – in addition to contributing to building success stories, generating spontaneous media and attracting more potential customers to your company.
Closing important deals involving the IT area is not based solely on communication actions, but requires a relationship built with several strategies. Among them, demonstrating authority in the segment, transparency regarding processes and methods, and nationally and internationally certified partnerships, for example.
Furthermore, when customers feel that your company has its interests aligned with theirs, they will choose to do business with you. The emotional connections established with a value-added strategy are a huge differentiator and help keep customers engaged with your brand identity.
9 Tips to Increase Customer Value
Acting on feedback is just as important as getting it. Taking customer feedback seriously shows buyers that you care about them and are committed to providing a good experience, which can help increase satisfaction. So use feedback to identify areas for improvement and formulate a plan to add more value.