QR Codes are still very popular. And you can use this feature to boost your Digital Marketing.
Anyone who thinks that QR Codes are stuck in the past is mistaken. To give you an idea, the use of this resource grew 28% from 2018 to 2019.
All businesses can benefit from QR codes, which are easy to create and use . That’s why we’ve put together some creative ideas in this post to help you get the most out of QR codes. Let’s get started!
How to use QR Code in your business
Much more than directing people to your canada phone number format website, QR Codes can be used to:
Offer discounts on printed materials;
Promote the company's social networks;
Direct users to download an application;
Provide more information about a product/service that could not fit in an advertisement;
Present videos with tutorials and instructions;
Make it easier to register for online or in-person events.
QR Code Use Cases
Since there are many applications for QR Codes, there is nothing better than showing you some cases to help you with your next action. Our favorites are:
1. Cards and playlists
Are you from the time when we recorded music tapes for that special someone? Well, QR Codes can offer a modern experience of this loving gesture.
A British agency made codes available on celebration cards (those for happy birthdays, Valentine's Day, among others) so that the person could access a playlist that had the same mood as the message on the card.
Awesome, right?
2. Curiosity always attracts attention
The Sukiennice Museum in Poland decided to give new life to its exhibitions. Each work had a QR Code with different stories ranging from insanity, intrigue, wars and much more, to tell what was behind the artist and the painting.
This is a great idea for those who participate in trade shows and events. How about exploring people’s curiosity and telling more about the unusual behind-the-scenes details of your company, instead of simply directing people to your website?
3. Personalized messages
Is your company going to give customers or employees a gift? How about including a QR Code with a personalized message ?
That's what JC Penney did during Christmas. Gift wrapping came with a code that contained a message from the person giving the gift.