5.- Improve the subject line
Posted: Mon Dec 23, 2024 7:14 am
The subject line of your email marketing campaign is the most important element to increase the opening rate of your emails.
The subject must be direct and express what the subscriber will find inside the email.
The subject line needs to be persuasive and make people open your email because they are curious about what they will find.
Find attractive titles
using Topic Research from SEMrush
Try it now! →
ADS illustration
Here are some tips to help you improve the subject line of your campaigns.
Using numbers in the subject line draws attention and improves email opening rates.
Attract curiosity.
Do not exceed 10 words.
Include the name of the recipient.
6.- Write in the first person
The tone of your emails should be as if you were speaking to a single person.
Speak to him/her informally, not formally, to create closeness.
The best way to get closer to your client is by being close.
You can talk to your customer like you would a friend, especially when you are talking about your promotional offers, like “don’t miss out on today’s amazing deals.”
Don't forget to add emoticons, hashtags, gifs or memes , always depending on the audience you are targeting.
If you send your emails from a person's name, instead of from a company's name, you are more likely to increase the opening rate of your emails.
Additionally, for most SMBs, it is easier for subscribers to associate the company with the person they normally speak to, rather than with the company name.
7.- Put a single call to action
If you want to increase your click-through rate, don't ask your subscribers to do more than one thing, ask them just one.
You can repeat the same call to action (CTA) several times in your email, but it must be the same action.
To do this, you can put two buttons that are spaced apart in the email (if the text is email database usa long enough).
You can also put a clearly visible button at the end of the email and a hyperlink in the body of the message.
The placement of CTAs is very important because depending on the location or even the color you use, it can increase or decrease the click-through rate of your campaigns.
To find out which is the best option, it is ideal to run A/B test campaigns with different locations, only changing one variable in the email to find out which location is most accepted by your audience.
The subject must be direct and express what the subscriber will find inside the email.
The subject line needs to be persuasive and make people open your email because they are curious about what they will find.
Find attractive titles
using Topic Research from SEMrush
Try it now! →
ADS illustration
Here are some tips to help you improve the subject line of your campaigns.
Using numbers in the subject line draws attention and improves email opening rates.
Attract curiosity.
Do not exceed 10 words.
Include the name of the recipient.
6.- Write in the first person
The tone of your emails should be as if you were speaking to a single person.
Speak to him/her informally, not formally, to create closeness.
The best way to get closer to your client is by being close.
You can talk to your customer like you would a friend, especially when you are talking about your promotional offers, like “don’t miss out on today’s amazing deals.”
Don't forget to add emoticons, hashtags, gifs or memes , always depending on the audience you are targeting.
If you send your emails from a person's name, instead of from a company's name, you are more likely to increase the opening rate of your emails.
Additionally, for most SMBs, it is easier for subscribers to associate the company with the person they normally speak to, rather than with the company name.
7.- Put a single call to action
If you want to increase your click-through rate, don't ask your subscribers to do more than one thing, ask them just one.
You can repeat the same call to action (CTA) several times in your email, but it must be the same action.
To do this, you can put two buttons that are spaced apart in the email (if the text is email database usa long enough).
You can also put a clearly visible button at the end of the email and a hyperlink in the body of the message.
The placement of CTAs is very important because depending on the location or even the color you use, it can increase or decrease the click-through rate of your campaigns.
To find out which is the best option, it is ideal to run A/B test campaigns with different locations, only changing one variable in the email to find out which location is most accepted by your audience.