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Persistent Cookies

Posted: Mon Dec 23, 2024 7:10 am
by robiulhasan
Another one of the cart abandonment solutions that many online retailers are not fully utilizing is the use of persistent cookies.

So what are persistent cookies? Well, they keep contents in a shopping cart for an extended period of time.

Have you ever added items to a cart and then went back to the site a few days later to complete the transaction – but the items were gone?

Unfortunately, this happens more often than you think. And online retailers really need to think about why this is detrimental to their bottom line. Think about it. Sometimes shoppers just get busy. they throw an ite costa rica mobile number
m into the cart and then the phone rings, or dinner is ready, or junior needs a diaper change. Life happens and shoppers are forced to come back later to complete their transaction.

In fact, according to Emarketer, 56% percent of visitors intend to save their cart for later.

Online retailers may feel that a large portion of their shoppers are abandoning their carts. However, they’re really just choosing to complete their orders at their own convenience.



Here’s a look at how a study by Scanalert revealed the timeline in which over 8 million consumers were choosing to come back to their carts.



how long visitors take to complete online purchase