Ways to improve conversions on your website

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There are many ways to increase conversion on our website, although the most important element is usually the content on it, but there are also other elements that decide whether the customer will want to use our offer and will achieve the goal we set (e.g. contacting the company). What are these possibilities? These are all elements that are responsible for security and increase the comfort of using our website or online store. Let's check which of them are worth implementing.

The article answers the questions:

How to increase conversions in an online store or website?
How to encourage purchases in an online store and contact via the website?
What influences customers' purchasing decisions?
Contents:

Photos
Video
Customer reviews
Customer logos
CTA buttons
USP
Contact details
Projects
Demo
Benefits
Awards and distinctions
Photos
It is easy to see that the presentation layer of our website is content and photos . The content published on the website is the basis, but without appropriately selected graphics, even the perfect topic will buyer email list attract much interest from users, which is why all photos are particularly important in terms of attracting readers' attention and obtaining good opinions . There are many additional options that we can use, because in addition to static images , illustrations, icons and increasingly used animations will work great on our website . A website enriched with such photos takes on a look that translates into a warm tone in the eyes of recipients. This will be a direct opportunity to encourage them to use the services of our brand .

Video
Once you know that static graphics are a great opportunity to increase the competitiveness of your website, it is also worth using a video in addition to photos , which will also work very well in encouraging people to use our brand's services. This will be especially effective in the case of websites focused on selling a single product. Often, two or three minutes is enough for the video to present enough advantages and encourage a purchase .