Producing content has its pitfalls: While finding topics is easy at first, brilliant ideas become increasingly rare as the number of posts increases. When the search for new content requires too much effort, good advice is worth its weight in gold. Find out how a workflow can be used to quickly and easily create numerous content formats from a single topic.
Content marketing is currently one of the most successful marketing disciplines. Whether large or small, almost every company is constantly producing articles with more or less appealing content to present to its target group on the Internet. Anyone who doesn't keep up with this will quickly fall through the Google ranking grid and be ranked as an additional runner-up.
However, to be successful, it is extremely important to continually offer your target group new, tailored and, above all, informative topics. This is usually easier said than done. Because over time, the search for new topics becomes more and more difficult.
We'll tell you a trick to deal with this constant costa rica whatsapp data challenge more efficiently. Instead of reinventing the wheel over and over again with a topic, you can successfully prepare content that has already been produced in many different exciting content formats.
Produce content – quickly and easily
1. Topic search based on the customer journey
To find current and interesting topics for your target group, use the Buyers Journey as a guide . It defines which topics are relevant for your customers for each of the process steps - Discover, Educate, Compare and Convert. The Discover phase is about content that generally introduces a problem, service or product. In the Educate phase, you present suggested solutions to problems that are of burning concern to your customers. In the last phase, you show the concrete advantages of your offer compared to the solution of others. There are always numerous topics to be found for each of the phases.
2. Creation of the basic content
Once the topic has been decided, create the basic content format. A comprehensive white paper that covers all relevant aspects of the topic in detail and in an understandable way is particularly suitable for this.
3. Our tip: multiple use
The extensive white paper can then be used to create several shorter, concise content formats, such as:
several specialist articles with different focuses
an interview
several shorter blog posts, each covering a subtopic
an infographic
a checklist
a webinar
a Convince-my-Manager presentation to convince decision makers of your products.