In the previous analysis,
Posted: Mon Dec 23, 2024 6:50 am
Now think about those who focus on acquiring new customers. In fact, they have turned credit cards into small loans. Small loans do not require repeat purchases, and even too many repeat purchases are problematic in themselves. Therefore, the focus is on acquiring customers and screening one-time transactions; but if credit cards are turned into payments, the focus is on activating cards to activate existing accounts. Only by continuously using cards can income be generated. Of course, at this step, it can be further split down. Take the card activation rate as an example.
How to improve the card activation rate? providing iran telephone code services or goods. In essence, improving the card activation rate is to make users like to use cards and generate stickiness by continuously providing services that customers like. For example, the "two tickets" business of China Merchants Bank is actually a common and high-frequency scenario for ordinary consumers. Through the "two tickets", a large number of users are attracted to the dynamic card. After the dynamic card is equipped with various light income parts, the business model can be run smoothly.
For each bank, the "two tickets" may not be as good as China Merchants Bank, but it must occupy advantages and characteristics in a certain segment and have a small piece of land to avoid the embarrassing situation of fighting price wars with other banks to compete for credit card gold. Credit card gold is really a very lazy marketing method, but throwing money around will not be able to spread core competitiveness. At this point, many people have also realized that credit cards are actually platform services. It is a two-sided market at the integration end and service end.
How to improve the card activation rate? providing iran telephone code services or goods. In essence, improving the card activation rate is to make users like to use cards and generate stickiness by continuously providing services that customers like. For example, the "two tickets" business of China Merchants Bank is actually a common and high-frequency scenario for ordinary consumers. Through the "two tickets", a large number of users are attracted to the dynamic card. After the dynamic card is equipped with various light income parts, the business model can be run smoothly.
For each bank, the "two tickets" may not be as good as China Merchants Bank, but it must occupy advantages and characteristics in a certain segment and have a small piece of land to avoid the embarrassing situation of fighting price wars with other banks to compete for credit card gold. Credit card gold is really a very lazy marketing method, but throwing money around will not be able to spread core competitiveness. At this point, many people have also realized that credit cards are actually platform services. It is a two-sided market at the integration end and service end.