How to make effective Facebook posts

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Do you ever get stressed out when you think about a new Facebook post? If you don't know exactly when, what, and how to post, you're not taking advantage of the potential that good Facebook posts have for your business.


Below are some tips that will lead to success with Facebook posts.


With Facebook posts you will be successful:

If you stand out.

If you focus on the audience ( ideal customer ).

If you use the right magic words.

If you post at the right time.

If you reach a large number of people.

As I always emphasize, the content you publish should be useful to your followers. Just because you like the idea, doesn't mean your audience will like it. Just because you don't like the idea, doesn't mean your audience won't like it.


If...

You still don't know what to post.

You have no ideas for interesting content.

You don't know how to even begin...then read on!


1. Tell stories


Stories are the most engaging for the reader. This is how you create a special bond with your readers or customers. People remember stories! Stories work because they are personal.


Share life and business stories on Facebook to connect deeper with your audience. Make sure your stories evoke emotion.


People will connect with your post if your story moves them. Stories don't have to be just transformational, they can also be entertaining and educational. Regardless of the content of the story , a well-written story will connect you with your people.


PHOTO: How to write a story as a publication




2. Share your experiences


If you have had an experience that would be useful for your followers - talk about it! Maybe it's an experience you had on a trip. Or how you got your first client. When you share your insights, invite others to grow with you.


Your experiences can be the spark that encourages someone to start a new business journey, to get inspired, or to persevere and take one step towards their dreams every day!
EXAMPLE:





3. Post something about current topics


The Facebook algorithm rewards posts on current topics. How do you find topics that are current and would interest your followers?


Follow the news, use Google trends , monitor your competition, follow experts in your industry,


EXAMPLE



4. Go behind the scenes and post something from the background of your company


Showcase the process you went through when creating content, show off your office, describe a recent experience at an event - these are all good behind-the-scenes topics to present.


Show people how you edit videos, how you work at your desk, or how you organize an acheter base email upcoming meeting. Keep these posts spontaneous and genuine (the simpler they are, the more genuine they seem) . In fact, this is one of the easier posts you can make for your Facebook audience.

EXAMPLE:

5. Introducing a product or service you are excited about


When we buy a certain product, especially if it is in the higher price range, we first look for all the information available. And we are always interested in customer comments and how they rated the product.


Let's say you're a programmer and you just bought a great laptop. You could post about your new laptop on Facebook. Users love seeing reviews of products or services because this kind of information is immediately useful.


You can even work with the creators of the product on a promotion or partnership deal. Your post can also be in the form of a video (not just text).

6. Ask a question


Questions are a great way to engage your followers. Open-ended questions invite people to contribute to your post and leave a comment.


Always formulate the question in such a way that a YES or NO answer is not possible.


Questions should begin with:

How....

What...

When...

Examples:

"What experiences have you had with buying a vacuum cleaner?"

"What's your favorite thing to eat at a Chinese restaurant?"

"What advice would you give to someone just starting their business journey?"

"When you wake up, what's the first thing you do?"

EXAMPLE:

7. Post a selfie


Believe it or not, a good selfie can go a long way in helping you with your Facebook strategy! With a selfie, you show your fans that you are just like them. Plus, a selfie emphasizes your brand personality much more than your company logo could.


People connect with people, not logos. The key to a good and “strategic” selfie is knowing your audience.


EXAMPLE:

8. Complete the sentence


Use a sentence that has a missing word at the end and invite your followers to write down the first phrase that comes to mind.