When you start building your brand , you need to excite your potential customers so much that they become yours simply because they want to be a part of your story.
Customer relationships are based on trust, fulfilled promises, and regular contact - the latter of course not possible without the help of modern technology.
Today I'm sharing with you 10 marketing rules for success on social media:
RULE 1: LISTEN
Social media is a two-way street. You need to tailor your content to your customers’ needs. Make sure you listen to your customers and their needs. Educate yourself in your field, follow your competitors, engage in online conversations where you can learn what your potential customers are interested in. If you post content that is uninteresting and doesn’t bring any benefits to your business, you won’t get any results. Listen to what your customers need and tailor your content accordingly.
RULE 2: FOCUS ON WHAT IS MOST IMPORTANT
To be successful on social media, it's better to focus on what you do best or what you are passionate about . When building your brand, it's crucial to keep your focus on what you want to communicate to your potential customers with your brand. I suggest reading your vision and goals over and over again, this will help you stay focused on the things that matter.
RULE 3: QUALITY CONTENT
Good and quality content, aimed at your target audience, is the key to success . In social networks, quality content always takes precedence over quantity. It is better to have fewer posts and really good ones. It is better to have accountants email database 1000 followers who are really interested in your brand and what you want to communicate than 100,000 followers who show no interest. And remember, one well-written article is better than 100 articles that have no content.
RULE 4: BE PATIENT
If you think that success on social media happens overnight, you are wrong! You need to be patient. Nothing happens overnight, it takes strategy , consistency and focus on the goals you want to achieve. So be patient, consistent and focused until success – this should be your guide
RULE 5: THE POWER OF THE SHARE BUTTON
If you publish interesting content, your followers will be happy to share it. Someone who likes your content on Facebook will share it on Twitter. Or, for example, if someone likes your YouTube channel, they will recommend it to their friends. This way, you can get to know you and your brand much more.
RULE 6: THE POWER OF INFLUENCERS
Rule 6 talks about how important it is to build good relationships with influencers who already have a large following. If they are interested in your brand and the content you publish, they will want to share it with their followers who might be interested in your product or service. So find those who are interested in your brand and engage with them. Remember, there is always a community that is interested in what you sell!
RULE 7: THE POWER OF GRATITUDE
If someone contacts you, respond. Never ignore a message. If someone has written you a message, they have taken the time. Reply to the message. Sometimes it happens that the message is inappropriate or even offensive. Respond anyway and express your opinion in a non-offensive way, because this shows that you value each other.
Every time someone shares your post, don't forget to say thank you. Saying thank you can go a long way in the long run, as you build a relationship with that person. Your social media relationships work in a similar way to your in-person relationships. We all want to be heard, accepted, and feel comfortable.
RULE 8: BE ACCESSIBLE
Be available to your audience. It's never okay to write a post and disappear. Involve your followers in your posts, ask them for their opinions. When you receive a message or a comment on your post, respond - within 24 hours at the latest.
RULE 9: THE POWER OF RECIPE
In order for others to share your content with their followers, it’s a good idea for you to be willing to do the same for them. This reciprocity plays a key role if your goal is to increase your follower count. So, if you’re not willing to do for others what you want others to do for you, it won’t happen. Always be willing to collaborate and connect. Good connections always lead to success – especially on social media.
RULE 10: PROVIDE ADDED VALUE
If you focus only on promoting your brand, you won't succeed on social media. You need to offer added value, as this is how you build a strong bond with your followers and strengthen your brand awareness.
This will keep customers coming back to you and buying your products or services. Offer good content, such as great advice, a free e-book, special discounts or promotions ... There's a lot of room for creativity here. And believe me, it will pay off.
The path to success on social media requires a lot of energy, knowledge and consistency. Always keep your potential customer in mind. Focus on what the customer expects and wants. When you succeed in this, you will see significant results. So stop wasting time, start tracking your progress by following your strategy and adjusting it as needed.