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A recent Gallup study found that those aged 18 to 29 are more likely to say it is “extremely important” that businesses operate in an environmentally sustainable way (77%), reduce their carbon footprint (73%) and focus on long-term social benefits. Bodyform’s ‘Womb Stories’ is a great example of a campaign that resonated. Focused on highlighting issues that affect women such as infertility, menopause and endometriosis, the animations generated a strong reaction on its social media platforms seeing 1.1 million views on Instagram and 3.4 million likes on X.

(The following video by Bodyform contains a trigger warning: images of needles and portrayal of baby loss.)


Find out more about how to cater to Gen Z in your campaigns.

Consumers expect to see a brand’s stand reflected in i cell phone numbers list free ts business and operations as much as in its marketing.

According to ‘The New Cascade of Influence’ Edelman report, trusted brands can command a premium – with 59% of respondents agreeing that brands they trust and brands that do good in the world (55%) are worth paying more for.

This shows the power of putting your voice behind an issue that matters to your customer but more importantly, you can prove it through actions as a brand.