Another consideration could be
Posted: Mon Dec 23, 2024 6:06 am
Choosing which marketing attribution model to use can be a hotly debated topic within any marketing department. The success of a particular model depends on the values, beliefs, budget, and size of the company, the industry, which tools are used, and how far along you are in your digital transformation.
You should consider your time-to-sale: if it's shorter, single-touch attribution models are more applicable. If it's long-tail, time-decay might be more applicable.
product/service RRP: if it's cheaper, brands (particularly retail) will see a much higher proportion of "single-session sales" where purchases or downloads occur in the users first session. For cell phone number search philippines higher RRP products, like a car, house, or a premium course, multi-touch comes further into play with things like time-decay or equal weighting.
Trial and error and testing can play a significant role in ultimately deciding on a marketing attribution model, as you can compare and contrast, giving credit where it should go for the best possible outcome. It's important to keep in mind that budget will be allocated to those channels that have the highest perceived value, so it makes sense to try and get it right.
You should consider your time-to-sale: if it's shorter, single-touch attribution models are more applicable. If it's long-tail, time-decay might be more applicable.
product/service RRP: if it's cheaper, brands (particularly retail) will see a much higher proportion of "single-session sales" where purchases or downloads occur in the users first session. For cell phone number search philippines higher RRP products, like a car, house, or a premium course, multi-touch comes further into play with things like time-decay or equal weighting.
Trial and error and testing can play a significant role in ultimately deciding on a marketing attribution model, as you can compare and contrast, giving credit where it should go for the best possible outcome. It's important to keep in mind that budget will be allocated to those channels that have the highest perceived value, so it makes sense to try and get it right.