Keys (explore the checklist for more details and practical tips)

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If you want to launch a new product, you will most likely need to define your target audience from scratch.

Among the dozens of audience targeting options, these are the most important:

The demographic scope
It's like a framework you use before you start exploring other targeting options.

Previously, on the Google Display Network, demographics only included age and gender as filters.

Now, it's more detailed: you can filter by parental status, marital status, home ownership, and education level.

Interest segmentation
Interest-based targeting is always a good option for display ads, as it increases the likelihood that your ad will be shown to someone who will take action.

You can target generic interests like "Business Professionals" or get more specific with options including "Banking & Finance."

Audiences within the market
By choosing this type of targeting, you can reach people who are researching and planning purchases in the near future, and this targeting option gives you the opportunity to make sure you're on their path.

Third party audiences
Third-party audiences are a bit like custom audience lists, but these customer lists are purchased from third-party sites.

The lists will match the demographic information of your site's typical visitors or customers and will contain a cookie list for individual users, allowing you to target them with advertising campaigns.

Custom Intent Audiences (previously Keyword Audiences)
This type of audience allows you to target users who are searching for specific keywords in their research and planning circle, giving you the opportunity to deliver display ads while utilizing some of the best elements of search ads: harvesting demand rather than having to generate it.

Look alike / similar audiences
Google Similar Audiences give you a way to connect with users who are similar to your most valuable customers.

You can create these audiences to be as similar as possible to your custom audience list, giving you the option to target similar users, resulting in huge reach.

Segmented destinations
This is a tactic that allows you to target an audience that is on a specific website, a category within an app, or even a specific YouTube channel.

If you decide to use custom locations, you should remember that adding a couple of websites to the list will not help at all.

Use multiple sources to get a list of locations to target: Referrals (sites that are already link email database india ing to your site) and Competitors (competitor research is very important if you want to find the sites your rivals are targeting).

With SEMrush, you can reverse engineer your competitors' GDN strategies.


Display Campaigns - Advertisers
The Publishers report will show you all the websites where your competitors' ads have been placed.

You can also filter the list of websites by the number of ads from the advertising analyzer and the time at which the ad was viewed.

It is also vital to check the traffic volume of the advertisers you want to add as targeted locations.