Audience split by gender and age: Exclude certain audiences, genders, age groups, and other demographics to make split testing easier. Measure the results and evaluate what works best for you.
Online analytics and campaign performance: Get detailed data on ads, ad sets, and entire campaigns, and easily create custom reports to save and share data with others. You can even set up templates and preset your columns and filters to make future reporting easier.
Tagging: Assign “tags” to your ads, ad sets, and campaigns, so you can easily search and find what you’re looking for based on what you’ve been doing.
Edit creative across platforms: Edit content, CTAs , graphics, and more across your Facebook, Instagram , and Audience Network ads without having to log in to each platform separately.
While some of these features may seem like minor perks, when you're managing bulk ads, every second counts.
These tools make managing large Facebook Power Editor campaigns easier, more efficient, and last but not least, more productive.
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Facebook Ads Manager vs Facebook Power Editor: Which One Wins?
Facebook offers two different interfaces through which you can create and optimize your ads.
Some will opt for Ads Manager, the de facto user interface, while others will look for a name like “Facebook Power Editor” and think “that’s the place for me,” even though it’s more complicated. Often, once a decision is made, we tend to stick with what we know, wilfully ignoring the other option.
Why learn two interfaces when you can master one? That's what many may be college and universities email list wondering. However, it is our duty to tell you that to maximize the impact that Facebook ads can have on your business, you should take advantage of the best features of Ads Manager and Power Editor.
If you want to maximize the impact Facebook ads can have on your business, you should take advantage of the best features of Ads Manager and Facebook Power Editor.
So today we're going to take a tour of when you should use Facebook Ads Manager, when it's best to switch to Facebook Power Editor, before learning how to properly use this strategy.
This tool allows you to:
Create and run your Facebook ads.
Target your ads to the people you care about.
Set your budget.
See how your ads are performing.
View your billing summary.
Ads Manager is Facebook's standard platform for everything related to creation, management and optimization.