Avoid expensive keywords in context
Posted: Sat Dec 21, 2024 3:57 am
If you are promoting a product only in context, you need to analyze the cost and conversion of the keywords you use from time to time and turn off the most expensive and least effective ones to save and optimize your budget.
Armed with SEO, you can modify this tactic. We exclude important but unprofitable in paid promotion keys from contextual advertising, focusing on effective keys, and the excluded words should be included in the SEO strategy - website optimization.
You can find out from Yandex.Metrica or Google Analytics data which queries bring more organic traffic to the site:
5. Expand semantics
Another way to constantly improve the semantics of contextual whatsapp number data advertising with SEO is to test new keywords in the site content. This simultaneously expands the overall range of queries that bring traffic and allows you to experiment with non-obvious or, on the contrary, too broad keywords without risking the campaign budget.
By combining conversion data with data on the queries that brought customers, you can conclude which of the new queries are worth using in context, and which are sufficient for organic search results.
6. Cover the entire sales funnel
Another option for combining SEO semantics and contextual campaigns is to distribute key phrases from both channels across the levels of the “sales funnel.” For example, organic search results are better suited for the upper levels, where users are researching the market and are less likely to make purchases. It is more convenient to use them to promote introductory and educational material from the company blog to help interested users take the next step toward conversion.
In the context, on the contrary, it is necessary to use “hotter” semantics with the words “buy”, “order by photo”, “sale”, etc. In most cases, covering the entire “sales funnel” with one context is a costly matter and is not always feasible with a limited budget. With the inclusion of SEO, such a strategy becomes available to small businesses, whose advertising is usually aimed at sales and does not include the stage of familiarization with the brand.
So, contextual advertising and SEO optimization of a website are not mutually exclusive or even separate promotion tools. Of course, for good SEO you always need a good performer, working with whom also costs money. However, if you competently combine paid traffic and organics in your strategy, the result will exceed all expectations.
Armed with SEO, you can modify this tactic. We exclude important but unprofitable in paid promotion keys from contextual advertising, focusing on effective keys, and the excluded words should be included in the SEO strategy - website optimization.
You can find out from Yandex.Metrica or Google Analytics data which queries bring more organic traffic to the site:
5. Expand semantics
Another way to constantly improve the semantics of contextual whatsapp number data advertising with SEO is to test new keywords in the site content. This simultaneously expands the overall range of queries that bring traffic and allows you to experiment with non-obvious or, on the contrary, too broad keywords without risking the campaign budget.
By combining conversion data with data on the queries that brought customers, you can conclude which of the new queries are worth using in context, and which are sufficient for organic search results.
6. Cover the entire sales funnel
Another option for combining SEO semantics and contextual campaigns is to distribute key phrases from both channels across the levels of the “sales funnel.” For example, organic search results are better suited for the upper levels, where users are researching the market and are less likely to make purchases. It is more convenient to use them to promote introductory and educational material from the company blog to help interested users take the next step toward conversion.
In the context, on the contrary, it is necessary to use “hotter” semantics with the words “buy”, “order by photo”, “sale”, etc. In most cases, covering the entire “sales funnel” with one context is a costly matter and is not always feasible with a limited budget. With the inclusion of SEO, such a strategy becomes available to small businesses, whose advertising is usually aimed at sales and does not include the stage of familiarization with the brand.
So, contextual advertising and SEO optimization of a website are not mutually exclusive or even separate promotion tools. Of course, for good SEO you always need a good performer, working with whom also costs money. However, if you competently combine paid traffic and organics in your strategy, the result will exceed all expectations.