A DAY TO LEARN BUSINESS STRATEGIES IN NEW YORK
Posted: Mon Dec 23, 2024 5:47 am
The Big Show ended on Wednesday, January 14th, and even so, the knowledge here doesn't end! This Thursday, January 15th, was the day for technical visits. I believe it was one of the best, because some companies opened their doors to us, demonstrating and talking about business strategies, seen from inside the stores.
I'm sure we can take the essence of these innovations that they work on buy saudi arabia number in the United States and adapt them to our reality. Below I have listed the stores that were visited and the most interesting things I found in them regarding sales, marketing and advertising strategies.
B&H (Store specialized in photo and video products)
– According to them, salespeople do not receive commission, so they can offer better service and recommend the best product for the customer, not the most expensive one;
– Customers are free to shop inside the store and even visit other sectors;
– Everything there is divided into sectors;
– Customers can test the products;
– The main sales channel is ecommerce;
– Individual training for sales staff in each sector of the store, specialized for each type of sale. Includes supplier training;
– Has a marketing department;
– They seek out travel agencies with the aim of encouraging visits to the store. And so, through vouchers, the agencies earn commissions;
– Price Matching Department, which serves to compare prices and thus generate competitiveness.
Macys (Clothing, footwear, accessories and bed, bath and tableware store)
– It is the largest department store in the world;
– First store to use prices on labels;
– 1.2 million m² of store, where there are 5 thousand employees inside the store;
– In December alone, around 100,000 people visit the store;
– The store has many stores within itself (store in store concept);
Its four main policies are:
– Customers always come first: The idea is to imagine different ways of attracting customers and also keeping them;
– Advertising and marketing: The store uses celebrities in its advertisements;
– Returns: Donations that help increase sales, such as Christmas cards, awareness campaigns, discounts, promotions and events, loyalty, low-price shopping season, visitor centers, visitor passes with further discounts. About 20% of the store’s sales are made through passes and vouchers;
– App for more store information: Inside the store and another for employees to search for information and products, without leaving the customer alone.
I'm sure we can take the essence of these innovations that they work on buy saudi arabia number in the United States and adapt them to our reality. Below I have listed the stores that were visited and the most interesting things I found in them regarding sales, marketing and advertising strategies.
B&H (Store specialized in photo and video products)
– According to them, salespeople do not receive commission, so they can offer better service and recommend the best product for the customer, not the most expensive one;
– Customers are free to shop inside the store and even visit other sectors;
– Everything there is divided into sectors;
– Customers can test the products;
– The main sales channel is ecommerce;
– Individual training for sales staff in each sector of the store, specialized for each type of sale. Includes supplier training;
– Has a marketing department;
– They seek out travel agencies with the aim of encouraging visits to the store. And so, through vouchers, the agencies earn commissions;
– Price Matching Department, which serves to compare prices and thus generate competitiveness.
Macys (Clothing, footwear, accessories and bed, bath and tableware store)
– It is the largest department store in the world;
– First store to use prices on labels;
– 1.2 million m² of store, where there are 5 thousand employees inside the store;
– In December alone, around 100,000 people visit the store;
– The store has many stores within itself (store in store concept);
Its four main policies are:
– Customers always come first: The idea is to imagine different ways of attracting customers and also keeping them;
– Advertising and marketing: The store uses celebrities in its advertisements;
– Returns: Donations that help increase sales, such as Christmas cards, awareness campaigns, discounts, promotions and events, loyalty, low-price shopping season, visitor centers, visitor passes with further discounts. About 20% of the store’s sales are made through passes and vouchers;
– App for more store information: Inside the store and another for employees to search for information and products, without leaving the customer alone.