Brand Marketing: What it is and how to manage a brand successfully

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Talking about brand marketing is talking about one of the pillars that support that great building called brand .

Throughout this post we will see, among many other things, what architecture consists of, and tips to get your branding marketing off the ground.

Let's get started!

What is brand marketing?
Brand Marketing or Branding is the discipline responsible for the creation and management of a brand.

When we are going to start with management or branding, we must take some essential first steps, so we can divide our brand marketing strategy into 6 clearly differentiated sections:

Creation.
Corporate identity.
Logo.
Name.
Color code.
Typography.
1.- Creation
A brand is a promise of value, which must reflect both the personality and the values ​​and attributes of the firm to have a unique essence that allows it to differentiate itself from the rest.

The first step we have to take when we start working on Branding or Brand Marketing is to give it a name.

There are many names of highly recognized companies present in the market.

Coca Cola, Apple, Tesla, Mercedes, Samsung, Adidas, Dixan, Licor del Polo, Nescafé, Loctite, CAT, Volvo... the list is endless.

Well, at some point in the fantastic history of each and every one of these rubrics, someone started giving them names, since first things first.

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2.- Corporate identity
Our second step will be the creation of a good Corporate Identity manual.

That is, a guide that allows us to manage the brand appropriately and strategically, so that the communication or design of all the elements related to it are always coherent.

A good corporate identity manual that fits the parameters of modern Brand Marketing cannot fail to include a series of elements.

Namely.

3.- Logo
Also known as “Logo” is a graphic sign that usually identifies a company, a brand or both.

A good logo should be: legible, scalable, reproducible, distinguishable and memorable.

To define the corporate identity section of your marketing branding, email database australia ask yourself the following questions regarding the logo:

Am I going to design the logo in one color or will it be more than one?
Where am I going to place the logo on the packaging?
Where does the logo go on a poster?
Where will the logo be placed on our website?
And in our blog?
Where am I going to use the logo on my social media?
And in a banner?
What place should it occupy in my social media posts?
Should the logo be centered? Top and right? Top and left? Bottom?
What color background will the logo be on or what color combination will it use?