The Number of Newsletter Subscribers Alone Doesn’t Mean Growth
Posted: Mon Dec 23, 2024 5:38 am
3. Your Number of New Leads Isn’t As Important As Finding Customers
Like sharp increases in website traffic, lead volume can look far better than it is due to an increase in advertising spending.
In general, your marketing team should be focused on finding customers, not leads. If you stuff low-quality leads into your funnel, your sales team will eventually take notice. Instead, focus on the numbe cell phone number list r of qualified leads you’re delivering. You want your marketing efforts to attract prospects who actually have a need for your products and services.
4.
Subscriber growth has often been misused as a measure of company growth, without any attention paid to the resulting leads or revenue that comes from these new subscribers. Many newsletters are launched without a coherent strategy for the long-term. You can’t just ask for sales in your newsletters; they’re more about education and nurturing your audience with content they care about. Instead of focusing on your number of newsletter subscribers, measure the number of new leads you generate each month as a result of them.
To drive engagement and put readers on the path to conversion, make sure there are purchase CTAs within the newsletter and any landing pages to which they link.
5. Your Share of Voice Is Easily Manipulated
Share of voice is a metric that measures how frequently your brand is mentioned in comparison to its competitors. This metric is used to understand brand awareness, trustworthiness and audience preference. But, there are a few issues with this metric.
Like sharp increases in website traffic, lead volume can look far better than it is due to an increase in advertising spending.
In general, your marketing team should be focused on finding customers, not leads. If you stuff low-quality leads into your funnel, your sales team will eventually take notice. Instead, focus on the numbe cell phone number list r of qualified leads you’re delivering. You want your marketing efforts to attract prospects who actually have a need for your products and services.
4.
Subscriber growth has often been misused as a measure of company growth, without any attention paid to the resulting leads or revenue that comes from these new subscribers. Many newsletters are launched without a coherent strategy for the long-term. You can’t just ask for sales in your newsletters; they’re more about education and nurturing your audience with content they care about. Instead of focusing on your number of newsletter subscribers, measure the number of new leads you generate each month as a result of them.
To drive engagement and put readers on the path to conversion, make sure there are purchase CTAs within the newsletter and any landing pages to which they link.
5. Your Share of Voice Is Easily Manipulated
Share of voice is a metric that measures how frequently your brand is mentioned in comparison to its competitors. This metric is used to understand brand awareness, trustworthiness and audience preference. But, there are a few issues with this metric.