BETTING EVERYTHING ON FACEBOOK
Posted: Mon Dec 23, 2024 5:38 am
If you also believe that now is the time to invest all your chips in Facebook, when it comes to promoting your business, here are some tips to help you avoid a big disappointment in the near future:
1 – Understanding Facebook
Like other social networks, Facebook is a company that looks out for its own interests above all else. Therefore, in its privacy policies (those little letters that no one reads), it makes it clear that all buy realtor email list posted on the social network is its sole and exclusive property.
In short: Your page is a channel for you to use as you wish, but it does not belong to you! If for any reason Facebook decides to ban, delete or modify your page, it will do so without prior notice.
2 – The best strategy: Your online branch
Use Facebook to promote and encourage the repercussion of your website's content. Yes, your website is the online branch of your company and it is to this that you must attract visitors.
Make your Facebook page a channel for interacting with the people who are there, seek to segment your content in order to attract people interested in the topics in your niche and mix your content with posts with links that direct to your website.
3 – Take advantage of opportunities
In its relentless quest to keep its website attractive to users, Facebook has been taking the wind out of business pages. As you may have noticed, organic page content is reaching fewer and fewer people, which forces us to invest more and more in sponsored ads to boost our posts.
The good thing here is that Facebook Ads bring great results. Compared to offline media, Facebook, for the vast majority of niches, continues to be, along with Google, one of the best options for return on investment.
Personally, I really like to combine ads to “attract new followers/likes to your page” with those to prospect “clicks to your website”. Because promoting posts to people who have already liked your page, besides being more cost-effective, financially speaking, reaches people who already have a certain connection with your content. For them, your content is more relevant, therefore, the number of interactions with the publication increases and you get better use of your budget.
1 – Understanding Facebook
Like other social networks, Facebook is a company that looks out for its own interests above all else. Therefore, in its privacy policies (those little letters that no one reads), it makes it clear that all buy realtor email list posted on the social network is its sole and exclusive property.
In short: Your page is a channel for you to use as you wish, but it does not belong to you! If for any reason Facebook decides to ban, delete or modify your page, it will do so without prior notice.
2 – The best strategy: Your online branch
Use Facebook to promote and encourage the repercussion of your website's content. Yes, your website is the online branch of your company and it is to this that you must attract visitors.
Make your Facebook page a channel for interacting with the people who are there, seek to segment your content in order to attract people interested in the topics in your niche and mix your content with posts with links that direct to your website.
3 – Take advantage of opportunities
In its relentless quest to keep its website attractive to users, Facebook has been taking the wind out of business pages. As you may have noticed, organic page content is reaching fewer and fewer people, which forces us to invest more and more in sponsored ads to boost our posts.
The good thing here is that Facebook Ads bring great results. Compared to offline media, Facebook, for the vast majority of niches, continues to be, along with Google, one of the best options for return on investment.
Personally, I really like to combine ads to “attract new followers/likes to your page” with those to prospect “clicks to your website”. Because promoting posts to people who have already liked your page, besides being more cost-effective, financially speaking, reaches people who already have a certain connection with your content. For them, your content is more relevant, therefore, the number of interactions with the publication increases and you get better use of your budget.