RD SUMMIT, CHANGING OUR MINDSET

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This is Rafael Dariva and I want to tell you a little about what Adriano Foss and I brought from RD Summit 2017 , the largest digital marketing and sales event in Latin America, which took place in Florianópolis on October 18, 19 and 20.

More than 8,000 people participated, including professionals from the field, technology companies, consultancies, digital agencies, software companies and businesspeople.

The event featured a business fair with over 80 exhibitors buy real estate agent email list over 150 speakers. There was a lot of networking, a lot of technical and practical knowledge and, most importantly, a lot of insights for optimizing business and sales.

The organizer – Digital Results


The event was promoted by Resultados Digitais , a company of which Six is ​​a partner agency . Creator of the RD Station software , which provides a complete structure for the practice of Inbound Marketing (results marketing strategies) and which has been adding a lot to our business.

RD is a company with over 600 employees, 1,500 partner agencies and over 10,000 active clients. And it is still growing rapidly.

The lectures


In these 3 days, we attended dozens of lectures, such as the one by Martha Gabriel who talked a lot about NeuroMarketing and how to boost our productivity with small changes in our routine, such as sleeping less than 8 hours a night, can cause productivity and mood problems? And is coffee really a friend of neuron production? o/

Edney Souza, “ Interney ”, spoke about Artificial Intelligence and showed several trends that should be explored much more in 2018.

Adriano wrote another article talking about 7 Lessons that RD Summit 2017 left us about business .

What we brought from there


The coolest thing about all this is that most of these teachings are things that we can already apply in our companies !

But what I believe to be the main point we brought from there is that companies that work with Digital Marketing can and need to have even more focus on real sales results !

Yes! We have received several lessons about the need to help companies and their entrepreneurs to stop practicing vanity marketing and focus their efforts and investments on attracting new and better business.

All the training and specializations that our agency team has sought have put us on an equal footing with professionals from the largest agencies in the country to conduct effective digital marketing strategies.