How to do neuromarketing - Tangibility and contrast

[Irfanabdulla1111]

For example, on a website, long texts, without images, without separations, are not tangible, you have to dive to understand them, and this produces rejection.

Visual
Of all the information processed, 90% is visual.

Images and multimedia elements are very important when it comes to capturing attention; in fact, they are “attention grabbers.”

Text can be misinterpreted, while images are always understood.

Using images or visual elements, such as a video, in social media posts, according to studies, increases response by up to 44%, 120% on Facebook, and blog posts are 4 times more likely to be read if they contain visual elements.

Speaking of social media, I have been able to see for myself, for example on LinkedIn, which is where I spend the most time, that the same message, with or without video, has a different response.

If the video is also yours, as was my case , you get greater engagement with your audience, because it is as if you were "there."

With this post I mentioned, I got 60% more leads on my landing page.

If you use images or make a video, always try to use a close-up or medium shot; the “closer you are,” the more connection.

The gaze from the front is also an important attention-grabber .

Contrast
If there is no contrast, there is no attention and no decision.

How to get contrast?

In many ways, for example with the voice, we can do it using different tones, speed, pauses, etc.

A monotonous voice has no contrast and therefore does not attract attention.

A blog post full of text, without separate paragraphs, without photos, without defined subtitles, without bold… is an alphabet soup, and will hardly capture attention.



As for Powerpoint presentations, for example, -which many of us use constantly in our work- most of what we see follows the patterns we were taught in universities, that is, "if you have 15 minutes, maximum 15-20 slides."

Big mistake!

Because this makes us concentrate everything in a compressed and cluttered way on them.

Indigestible!

That's why most Powerpoint presentations are boring, but it's not the fault o dutch cell phone number f this application, but of the person who uses it.

If there is no contrast, you will never capture attention.

If you have 15 minutes, build your slides in a way that “sells” and “engages” and to do that, you will need to use more than 15 or 20.

I assure you!

Based on my experience with Powerpoint, I prepared “12 TIPS for irresistible presentations”, in which I apply contrast on all sides, as you will see.