How can you implement it?

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Another example is the auto-filling of some elements in the checkout forms. Perhaps the customer had already entered their name or email, or you use geo-targeting and can locate the country they are in. Use this knowledge and auto-fill those elements to shorten the process for the shopper as well as to show them that you remember them.



Using the Barilliance software you can personalize your site in real-time for individuals, giving them a unique and relevant experience. How can you do this?

1. Define tags for your shoppers for identifyin cell phone number leads and segmenting them. For example, you may want to focus on age, gender, temperature, and first time vs. returning shopper.

2. Decide what type(s) of website personalization you would like to use and for which tag (or combination of tags). For example, for new visitors you would offer a pop-up with 10% discount, for a male located at a temperature of above 20 degrees Celsius you would present the site with the male summer category on the main page.

3. Continuously measure your success indicators while you implement different personalization strategies. This allows you to experiment with different tags and different messages and understand what works best.