Ultimate Checklist for E-Commerce Success
Posted: Mon Dec 23, 2024 5:07 am
2015 is a great year for eCommerce. This type of commerce has been developing rapidly, considering the inclusion of a new stage linked to mCommerce.
To develop your business properly, with significant possibilities of success , IDF Marketing created an infographic that allows us to analyze a list of factors that have a direct impact on your e-commerce and that have to do with the netherlands phone number user, their experience, what they usually buy, what they expect on a website.
I invite you to comment and share this list, which is important to check, summarized in 3 main points:
#1 Ensure a happy user
User experience is the first factor to take into account . This is done considering that each client mainly values good mobile responsiveness, platform speed, and also quality content .
[Tweet “It’s important to focus on the quality of #content”]
It's a good start for the client to be able to access the sections of the page quickly and find content that inspires confidence and proves to be original , right?
[Tweet “Make sure you have an accessible search engine and a prominent shopping cart on your site”]
You should also consider offering accessible and varied payment methods. Remember that 88% of users who have a negative experience on your website will not return.
#2 Offer what people buy and in the right place
There are clear statistics that reflect the products that users buy most frequently. However, you must first focus on being where they buy. In other words, if you are not in the right place, it will not be of much use to offer the right product. What do you think about this?
It is highly likely that the user does not come to your page to buy a product, but rather wants to do so from a specific site on the topic they are searching for. It is important, then, to make sure that these landing pages are accessible and that they have a visible “add to cart” option. You should also pay attention to the quality of these pages and the varieties they offer.
But beware! The shopping abandonment rate is, according to various studies, 67% . In general, it may be due to the existence of extra charges at the time of purchase.
[Tweet “23.2% of #eCommerce users buy DVDs, CDs or books”]
Now you can worry about the products you sell. Along with CDs and DVDs, travel products, and both computer hardware and software stand out.
#3 Interact with the user
First, you need to offer a quick, easy and accessible final purchase phase . Users need to be able to register, find their product and complete the purchase without any complications. This will keep them coming back.