13.- Batch or downsell pricing strategy
Posted: Mon Dec 23, 2024 4:57 am
That is, prices in batches or packs.
Through this strategy, small businesses can sell a group of products together at a lower price than they would if they were sold individually.
It is ideal for increasing the perceived value in the eyes of the customer, who sees how they are getting more products at a lower price.
It is a technique that is more effective if you sell complementary products.
For example, this is the technique used when selling razors together with shaving foam or gel.
If we talk about services, the strategy can be to package services or offer a free course along with one of your services or products so that the value increases.
Use the Ikea effect.
Involve your audience in the creation of your products/services so that they perceive them as having great value.
You could apply this when creating an infoproduct or launching a service.
It would consist of warming up your audience a few weeks beforehand, helpi dubai whatsapp number ng you make decisions about that specific product or service.
Set up a new project
with SEMrush Position Tracking
Enter your domain
Try it now! →
ADS illustration
How do prices affect the mind of the buyer?
Yes, there is such a thing as price psychology.
What's more, using psychology as a strategic way to persuade your ideal client is something that has always been used.
There are several ways to set prices that are presented to the customer, so that the price may seem more or less attractive to them.
Examples of this can be seen in the price strikethrough, comma use, and price size strategies I mentioned earlier.
Through this strategy, small businesses can sell a group of products together at a lower price than they would if they were sold individually.
It is ideal for increasing the perceived value in the eyes of the customer, who sees how they are getting more products at a lower price.
It is a technique that is more effective if you sell complementary products.
For example, this is the technique used when selling razors together with shaving foam or gel.
If we talk about services, the strategy can be to package services or offer a free course along with one of your services or products so that the value increases.
Use the Ikea effect.
Involve your audience in the creation of your products/services so that they perceive them as having great value.
You could apply this when creating an infoproduct or launching a service.
It would consist of warming up your audience a few weeks beforehand, helpi dubai whatsapp number ng you make decisions about that specific product or service.
Set up a new project
with SEMrush Position Tracking
Enter your domain
Try it now! →
ADS illustration
How do prices affect the mind of the buyer?
Yes, there is such a thing as price psychology.
What's more, using psychology as a strategic way to persuade your ideal client is something that has always been used.
There are several ways to set prices that are presented to the customer, so that the price may seem more or less attractive to them.
Examples of this can be seen in the price strikethrough, comma use, and price size strategies I mentioned earlier.